Position OverviewAxon 911 is looking for a highly strategic and execution-oriented Product Marketing leader to help unify the Prepared and Carbyne brands into a single category-defining public safety platform. This role will play a foundational part in shaping how the market, customers, and internal teams understand Axon 911's products, positioning, and value proposition.
You'll operate at the center of product, marketing, sales, enablement, and executive leadership to help define the next chapter of emergency response technology. This is a highly visible role with significant ownership, executive partnership, and the opportunity to build the product marketing foundation for a rapidly scaling business.
Key Responsibilities- Help continue leading the brand and messaging unification of Prepared and Carbyne into Axon 911, ensuring a clear and differentiated market narrative.
- Own product positioning, messaging frameworks, launch strategy, release cadence, and go-to-market coordination across a growing portfolio of products within the Axon 911 portfolio.
- Partner closely with the Product Management team to deeply understand product capabilities and translate technical concepts into clear customer-facing messaging.
- Work across the business to create and maintain enablement materials, sales narratives, launch assets, and product marketing collateral that support field sales and customer success teams.
- Drive cross-functional alignment between product, sales, marketing, enablement, and executive leadership around how Axon 911 communicates its value to the market.
- Build foundational product marketing systems, processes, and operational rhythms that will scale alongside the company.
- Write and refine high-impact copy across launches, campaigns, product narratives, and brand storytelling.
- Serve as a strategic thought partner to leadership while also remaining highly hands-on in execution.
What Make You a Great Fit- 5-10 years of experience in product marketing, go-to-market strategy, brand positioning, or related GTM-focused roles.
- Experience operating as a highly autonomous or sole product marketer within a lean or high-growth environment.
- Demonstrated success leading a rebrand, repositioning initiative, acquisition integration, or major brand transformation.
- Strong experience partnering cross-functionally with Product, Sales, Enablement, and Executive stakeholders.
- Exceptional communication and storytelling skills, including experience writing product messaging, launch content, and customer-facing collateral.
- Experience working in competitive markets where positioning, differentiation, and market education were critical.
- Comfortable operating as both a strategic leader and hands-on individual contributor.
- Strong ownership mindset with the ability to independently identify gaps, drive alignment, and execute with urgency.
- We believe this role requires someone who is highly adaptable and comfortable "translating" between technical product teams, customer-facing teams, and executive stakeholders.
Bonus (optional)- Nice-to-have experience includes working within regulated industries, government technology, public safety, healthcare, or other relationship-driven enterprise markets.
Work LocationThis is a
hybrid role, with an expectation of four days per week in our Manhattan office.
Benefits that Benefit You- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- Employee Resource Groups (ERGs)
- And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.
Base Pay Range
$153,000-$204,000 USD
Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important NotesThe above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
