Microsoft

Senior Product Marketing Manager, AI Apps & Agents Ecosystem Growth

Microsoft$106K — $203K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Master's or Bachelor's Degree in Marketing, Computer Science, Business, or related field with relevant work experience in technology marketing roles.
  • 5-8 years of experience in Product, Growth, Developer, Partner, or Ecosystem Marketing.
  • Proven track record in driving adoption of AI solutions, cloud services, or SaaS products.
  • Experience in executing marketing programs that engage technical builders and software innovators.
  • Strong collaboration skills and ability to manage cross-functional teams.
  • Hands-on experience using AI technologies and tools professionally.
  • Demonstrated success leveraging digital marketing strategies for measurable outcomes.

Responsibilities

  • Engage AI builders to expand Microsoft Marketplace offerings.
  • Develop and implement creative marketing programs for ecosystem growth.
  • Define go-to-market strategies to attract AI developers to Microsoft's ecosystem.
  • Drive adoption of Microsoft AI technologies through engaging user journeys.
  • Facilitate builders’ transition from engagement to commercialization.
  • Market Microsoft Marketplace as the go-to platform for AI applications.
  • Coordinate cross-functional plans to boost ecosystem performance.
  • Connect customer demand with innovation in AI applications and agents.
  • Identify market trends to influence ecosystem strategy and growth.
  • Experiment with performance optimization for recruitment and adoption.

Benefits

  • Comprehensive health coverage including medical, dental, and vision plans.
  • Generous paid time off and flexible working arrangements.
  • Opportunities for professional development and career growth.
  • 401(k) retirement savings plan with company matching.
  • Employee discounts and wellness programs.
Full Job Description
Responsibilities
  • Build the widest selection of AI applications and agents on Microsoft Marketplace by engaging innovative AI builders, accelerating adoption of Microsoft's AI platform, and connecting breakthrough innovation with customer demand.
  • Engage AI-native companies, ISVs, software companies, founders, agent builders, and AI innovation leaders through creative, modern, digital-first marketing programs that drive ecosystem growth and measurable business outcomes.
  • Define and execute strategic go-to-market motions that recruit AI builders into Microsoft's ecosystem, leveraging communities, creators, influencers, partnerships, events, and digital channels to accelerate engagement and adoption.
  • Drive adoption of Microsoft's AI technologies, platforms, tools, and programs through compelling builder journeys that inspire innovators to create, publish, and scale AI applications and agents on Microsoft.
  • Accelerate builders from engagement to build, publish, transact, and grow by increasing participation across Microsoft's activation, Marketplace, and commercialization programs.
  • Increase adoption of Microsoft Marketplace as the destination where AI applications and agents reach customers, generate demand, and scale their businesses.
  • Create and orchestrate cross-functional go-to-market plans across Microsoft AI Platform, Marketplace, Partner, Sales, and Microsoft for Startups teams to accelerate ecosystem growth and commercial impact.
  • Connect builder innovation with customer demand by helping bring AI applications and agents to Microsoft's global commercial ecosystem and customer base.
  • Identify emerging market opportunities, builder trends, and ecosystem gaps to influence strategy, expand Microsoft's AI ecosystem, and accelerate business growth.
  • Lead growth experimentation and performance optimization using customer insights, first-party data, and AI-powered tools to improve recruitment, activation, commercialization, Marketplace participation, and business outcomes.


Qualifications
Required/minimum qualifications

  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
    • OR equivalent experience.


Additional or preferred qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
    • OR equivalent experience.
  • 5+ years of experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
  • Experience driving adoption of AI solutions, cloud services, SaaS products, developer ecosystems, software platforms, or emerging technologies.
  • Demonstrated hands-on experience designing and executing creative, modern marketing programs that successfully engage technical builders, developers, startups, AI innovators, ISVs, or software companies.
  • Success leveraging communities, creators, influencers, social channels, events, partnerships, and digital-first marketing approaches to drive measurable engagement and adoption outcomes.
  • Experience building and executing marketing programs that deliver measurable business outcomes.
  • Cross-functional leadership, collaboration, stakeholder management, and communication skills.
  • Hands-on experience using AI technologies and tools in professional settings.
  • 6+ years of experience in technology, growth, ecosystem, developer, or partner marketing.
  • Experience working with ISVs, AI-native companies, startups, software companies, or developer ecosystems.
  • Experience marketing AI platforms, AI applications, agents, cloud technologies, APIs, developer tools, or software platforms.
  • Understanding of how technical builders discover, evaluate, adopt, and advocate for technologies and platforms.
  • Demonstrated success building community-led, creator-led, influencer-led, or developer-focused growth programs.
  • Experience with cloud marketplaces, partner ecosystems, or software commercialization motions.
  • Passion for AI innovation and strong knowledge of emerging AI trends and builder ecosystems.


Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ

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