Gusto

Senior Product Manager, Web Experiences

Gusto$184K — $230K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of Product Management experience with proven success in launching products
  • Experience utilizing AI and automation in product development
  • Strong understanding of small business challenges and pain points
  • Demonstrated ability to collaborate with cross-functional teams (engineering, design, marketing, sales)
  • Solid design partnership skills for creative collaboration
  • Excellent analytical skills and a data-driven decision-making approach

Responsibilities

  • Own the Gusto.com product experience for signed-out users, ensuring clarity and access to product information
  • Drive success of marketing experiments and campaigns in collaboration with the Gusto GTM team
  • Collaborate tightly with growth teams to translate experiments into effective system patterns
  • Launch new campaigns for Gusto.com in partnership with the GTM team
  • Design scalable web page patterns that emphasize brand, usability, and performance
  • Develop and refine the website's foundational design system (templates, layouts, components)
  • Maintain visual and UX consistency across all web surfaces while upholding accessibility and performance standards

Benefits

  • Flexible work environment with a hybrid in-office/remote schedule
  • Opportunity to work in multiple Gusto office locations (Denver, San Francisco, New York)
  • Supportive team culture that values diverse experiences and backgrounds
  • Encouragement to apply even if you don't meet every qualification
  • Access to a network of experienced professionals in the growing small business sector
Full Job Description
About the Team:

The Growth & Commerce team is responsible for the shared surfaces and platforms that power Gusto's growth & primary revenue generating experiences. This includes being responsible for the acquisition flows, cross-sell & pricing experiences, as well as the infrastructure that powers pricing, invoicing and revenue communications. The team is responsible for a meaningful portion of Gusto's overall revenue goals, and has central, shared responsibility for driving traffic to Gusto's wide range of small business products.

We are seeking a seasoned Product Manager with a creative mindset to join our New Customer Experience product team to manage the product experience and scalability for Gusto.com. This role will own the website roadmap, balancing improvements of the new customer experience on our signed out surfaces, and ensuring the website platform has long-term scalability and ecosystem health.

Here's what you'll do day-to-day:
  • Ownership: Own Gusto.com signed out product experience, ensuring potential new customers can quickly get the information they need to understand the relevant product offering. Uphold quality, performance, and accessibility standards across the ecosystem.
  • North Star: Increase marketing experiment and campaign success with Gusto GTM team, and ensure health core web vitals across the Gusto.com stack.
  • Collaborate: Tight collaboration will include the Gusto GTM team, and other growth teams.
  • Partner with Growth to translate experiments into reusable system patterns.
  • Partner with GTM to ship new campaigns for Gusto.com.
  • Create scalable page patterns that balance brand, usability, and performance
  • Define and evolve the website's foundational design system (templates, layouts, components).
  • Ensure visual and UX consistency across all web surfaces.
  • Uphold accessibility, quality, and performance standards across the ecosystem.
  • Identify and reduce design debt while enabling faster GTM execution.

Here's what we're looking for:
  • 5+ years of Product Management experience with a proven track record of shipping successful products
  • Experience with using AI and automation in developing product solutions
  • Understanding of small business challenges, with the ability to identify, frame, and articulate SMB pain points effectively
  • Proven ability to work effectively across cross-functional teams including engineering, design, marketing, and sales
  • Strong design partnership skills with the ability to collaborate with designers to push creative boundaries
  • Excellent analytical and problem-solving capabilities with a data-informed approach to decision-making

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Our cash compensation amount for this role is $184,000/yr to $230,000/yr for San Francisco. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

Where do PMs at Gusto work?

We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for this role in San Francisco. Our open roles will specify on the careers page and in the job description where the position is eligible for work.

(1) Business Applications with Planned Wages (www.census.gov)

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

About Gusto

Gusto is a cloud-based human resources software platform that provides payroll, benefits, and HR management services to small businesses. The company was founded in 2011 and is headquartered in San Francisco, California. Gusto's platform automates many of the administrative tasks associated with HR, such as payroll processing, tax filings, and benefits administration. The company also offers a range of HR services, including compliance support, employee onboarding, and time tracking. Gusto is committed to helping small businesses succeed by providing them with the tools and resources they need to manage their HR operations more efficiently.
Learn more about Gusto
Size
1,000 employees
Industry
Founded
2012

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