Senior Product Manager, Subscriber Acquisition, CNN Digital Products & Services
We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of
rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our
growth. We aim to make the world a better, more connected place.

Your New Role...
CNN is looking for a Senior Product Manager to join our Revenue and Growth Product team, focused on subscriber
acquisition and conversion across our direct-to-consumer products. This is a high visibility, high-impact role and the
center of our DTC strategy. You will own and optimize the end-to-end user journey from first visit through
subscription, with a focus on paywall strategy, funnel optimization, and experimentation to unlock growth. You will
work at the intersection of product, data and marketing to build and iterate on experiences that increase conversion
rates and acquisition efficiency. If you are the kind of product manager who enjoys getting into funnel data, gets
excited about experiments and knows how to turn insights into product features, then this role is for you. You'll have
strong cross-functional partners in engineering, design, analytics, and marketing, and you'll be the connective tissue
that keeps acquisition strategy moving from idea to implementation to optimization.

Your Role Accountabilities...
• Roadmap: Own the subscription acquisition and conversion roadmap. Identify high impact opportunities across
paywalls, landing pages and purchase funnels, and translate these opportunities into clear, prioritized product
requirements.
• Execution: Write tight user stories, manage the backlog, and partner closely with engineering and design partners
to deliver features that drive conversion.
• Product Discovery & Experimentation: Lead a rigorous experimentation program focused on paywall testing,
pricing and packaging, messaging, and funnel optimization. Partner with design, research, and analytics to
continuously test and iterate.
• Conversion Optimization: Analyze user behavior across the full funnel (registration, paywall, checkout) to identify
friction points and opportunities to improve conversion rates and reduce drop-off.
• Data-Driven Decision Making: Use qualitative funnel data and quantitative research to understand acquisition
drivers and user intent, and translate insights into product strategy.
• Metrics: Define and own KPIs related to acquisition and funnel conversion.
• Communication: Keep cross-functional partners, including marketing, editorial, legal, and other product teams,
informed on roadmap priorities, experiment results, and performance insights.

Qualifications & Experience...
• 5+ years of product management experience, with a strong preference for directto-consumer subscription or
growth-focused roles
• Proven experience driving subscriber acquisition, paywall strategy, and conversion rate optimization
• Hands on experimentation experience designing, running and evaluating A/B tests, with a track record of
shipping and iterating on growth initiatives based on test results.
• Experience optimizing the subscription funnel (landing page through checkout) in close partnership with
marketing and analytics.
• Strong product instincts across the full lifecycle (discovery, build, launch, and iteration) grounded in user research,
data and hypothesis-driven thinking
• Strong analytical skills and fluency using data (e.g., funnel metrics, web analytics, experimentation results) to
inform decisions
• Track record of collaborating with cross-functional teams to lead and execute complex initiatives
• Excellent interpersonal and communication skills, especially when translating data into decisions or strate

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.