Senior Product Manager, SMB Platform

Clera

$160K — $180K *
Miami, FL 33186In-Person
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in growth, product, or growth marketing; 3-5 years in senior roles.
  • Experience in fintech, financial services, or subscription businesses.
  • Proven ability to drive measurable growth through experimentation.
  • Expertise in A/B testing, personalization, and cohort analysis.
  • Strong grasp of growth fundamentals like LTV, CAC, and payback periods.
  • Experience leveraging AI for experimentation and analysis.
  • Proficient in setting targets and tracking KPIs.

Responsibilities

  • Develop and implement a comprehensive growth product strategy.
  • Own the entire growth funnel from acquisition to retention.
  • Translate company goals into actionable growth roadmaps.
  • Design and execute an A/B testing and experimentation program.
  • Collaborate with cross-functional teams to launch scalable features.
  • Enhance onboarding and conversion through improved value propositions.
  • Drive top-of-funnel growth via various organic and educational channels.
  • Lead a growth team and establish frameworks for ongoing experimentation.

Benefits

  • Health, dental, and vision insurance available.
  • Retirement plan options to support financial well-being.
  • Generous paid vacation and time-off policies.
  • Opportunities for professional development and growth.
  • Collaborative and innovative work environment.
Full Job Description
About the Role

This is a senior growth product leadership role at a Series B/C fintech company focused on business banking for small and independent businesses. You will own and scale the full growth funnel, from acquisition through retention, operating in a regulated environment where rigorous experimentation and unit economics discipline are essential. The role sits at the intersection of product, engineering, growth marketing, and data.
What You'll Do
  • Develop and execute a growth product strategy aligned with company objectives and unit economics.
  • Own the full growth funnel across acquisition, activation, conversion, monetization, and retention.
  • Translate company goals into a prioritized growth roadmap that connects experimentation to long-term strategy.
  • Design, run, and scale a rigorous A/B testing and experimentation program across landing pages, messaging, onboarding, pricing, and personalization.
  • Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments into scalable features.
  • Improve onboarding and site conversion by clarifying value propositions and reducing friction.
  • Strengthen top-of-funnel performance via SEO, AEO/LLM-driven discovery, organic channels, affiliates, and educational content.
  • Drive retention and product depth to increase engagement and repeat value.
  • Use AI to accelerate experimentation, discovery, analysis, and personalization in partnership with Data, Risk, Compliance, and Legal.
  • Build and maintain analytics, instrumentation, and tooling to measure and attribute funnel performance end-to-end.
  • Lead, mentor, and grow a high-performing growth team and establish scalable systems for experimentation and operations.
What We're Looking For
  • 10+ years of progressive experience in growth, product, or growth marketing, with at least 3 to 5 years in a senior growth or product leadership role.
  • Background in fintech, financial services, or subscription/consumer businesses strongly preferred.
  • Demonstrable track record of building and scaling growth and experimentation functions with measurable improvements in conversion, retention, and unit economics.
  • Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis.
  • Strong understanding of full-funnel growth fundamentals and their connection to LTV, CAC, and payback periods.
  • Experience applying AI to experimentation, content, analysis, and AEO/LLM-driven discovery with sound judgment about risk and value.
  • Proven ability to set targets, track KPIs, translate insights into operating plans, and hand off validated wins to product.
  • Ability to partner with and influence engineering and product teams while communicating effectively with both technical and non-technical stakeholders.
  • Familiarity with modern discovery channels such as SEO, organic, and affiliate is a plus.
  • Bachelor's degree required; advanced degree a plus.
Compensation & Benefits

Base salary range: $160,000 to $180,000 USD annually. Visa sponsorship is not available for this role.
Location

This role is on-site in Miami, FL, United States.

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