About the Role:

Remitly Global Card is expanding into new regions, and we're looking for a Senior Product Manager to define and execute the go-to-market strategy for each new market. In this role, you will define target customer segments across regions, uncover their pain points, and translate those insights into product features and experiences that address them. You'll own the end-to-end onboarding experience - including solving for region-specific KYC requirements - and continuously optimize the funnel to reduce friction and drive activation. This is an opportunity to shape how Global Card enters new markets, with direct ownership over segmentation, product experience, and go-to-market execution. You will work in a hybrid capacity from our Arlington, VA office.

You Will:

• Define target customer segments for Global Card across regions, using qualitative research, data analysis, and market insight to identify their distinct pain points.
• Translate customer insights into product features and experiences, partnering with engineering and design to build and iterate.
• Establish and execute the go-to-market strategy for each new region, aligning product, marketing, and operations around a coordinated launch plan.
• Solve for region-specific KYC requirements, partnering with Compliance and Risk to design onboarding flows that meet local regulatory standards.
• Own and optimize the onboarding funnel, identifying friction points and driving improvements that increase activation across markets.
• Define and articulate the key value propositions that address each customer segment's pain points, region by region.
• Define success metrics and instrumentation, partnering with analytics to track segment performance and go-to-market results.
• Communicate strategy, trade-offs, and results clearly to cross-functional stakeholders and senior leadership.

You Have:

• A track record of building impactful consumer products in new or expanding markets, including go-to-market strategy and execution.
• Experience defining and validating customer segments across regions, using qualitative and quantitative research to uncover pain points and translate them into product strategy.
• Direct experience with KYC, compliance, or regulatory requirements in a consumer fintech or payments context, ideally across multiple regions.
• Expertise optimizing onboarding funnels, with a strong point of view on what drives activation and reduces friction.
• Strong quantitative and analytical skills, comfortable defining metrics and using experimentation to guide decisions.
• End-to-end product ownership skills, from customer discovery through go-to-market execution, with demonstrated ability to operate with autonomy on ambiguous, cross-functional problems.
• 8+ years of product management experience, specifically in consumer fintech, payments, or card products, with experience launching in new markets.

Compensation Details. The starting base salary range for this position is typically $156,000-$195,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Our Connected Work Culture: Driving Innovation, Together
At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.
Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters mo