New York Times

Senior Product Designer, Growth, Conversion

New York Times$120K — $145K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Portfolio showcasing design process and finished work required.
  • 5+ years of experience in designing digital web or app products.
  • 1+ year designing features with multiple pricing tiers and feature sets.
  • Proficient in design tools such as Figma.
  • Experience with LLM tools like Claude and Gemini Canvas.

Responsibilities

  • Support high-level product strategy to address distinct user needs.
  • Collaborate with engineers and product teams to maintain design quality.
  • Create documentation like user journeys and wireframes to guide decision-making.
  • Contribute to team dynamics and mentor junior designers.
  • Demonstrate commitment to journalistic independence and its importance.

Benefits

  • Medical, dental, and vision benefits.
  • Flexible Spending Accounts (F.S.A.s).
  • Company-matching 401(k) plan.
  • Paid vacation and sick days.
  • Paid parental leave.
  • Tuition reimbursement and professional development programs.
Full Job Description
Mission Overview & Responsibilities:

The New York Times is looking for Product Designers to join the Growth mission to create first-in-class web and app experiences that drive our digital subscription business forward.

The Growth mission at The New York Times is accelerating our digital subscription business to secure The New York Times's position as the most successful journalistic institution in the world. Product designers within Growth accomplish this by designing experiences that identify our most qualified audiences, engage them, and convert them into new subscribers and retain them.

You will drive subscription growth by leveraging your visual design expertise to articulate the value and breadth of The Times's offerings. As an emerging leader and individual contributor, you will be responsible for refining and advancing growth design patterns for both web and mobile applications, focusing on optimizing the subscription acquisition journey.

This role is ideal for a designer interested about the subscription funnel and its challenges and opportunities. They enjoy identifying hypotheses for their work, creating solutions that balance user and business needs, and seeing the direct impact of their work.

This is a hybrid role based in our New York City office.

Responsibilities:
  • Support high-level product strategy, ensuring we're asking the right questions and solving for distinct needs.
  • Work with engineers and product teams to ensure the design quality and consistency of shipped flows and interactions.
  • Create necessary documentation (e.g., user journeys, wireframes, frameworks) to lead conversations, build alignment, and help make decisions.
  • Contribute to team rituals, nurture the design team, and mentor junior designers to strengthen the design function.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
  • You will report to the Product Design Director of Growth.

Basic Qualifications:
  • A portfolio of work that showcases your process along with finished design work.
  • 5+ years of experience designing digital web or app products.
  • 1+ years of designing features dealing with multiple pricing tiers and feature sets, accommodating several permutations.
  • Proficient in design tools such as Figma.
  • Proficient in LLM tooling such as (Claude, Cursor, Gemini Canvas, FigmaMake).
  • Experience facilitating alignment through workshopping, brainstorms and cross functional collaboration.

Preferred Qualifications:
  • Experience designing and conceptualizing large solutions that drive operational efficiency and align with user and business objectives.
  • Demonstrated experience articulating design decisions and impact.
  • Experience writing copy for user interfaces that guides users and creating assets that follow established strategies to enhance that messaging.
  • Deepened experience designing for multi-variant testing.

REQ-020299

#LI-Hybrid

The annual base pay range for this role is between:

$120,000-$145,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

We're excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you're an Engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.

About New York Times

The New York Times Company is an American mass media company that publishes the The New York Times newspaper. The company also owns other media outlets such as The New York Times International Edition, The New York Times Book Review, and The New York Times Magazine. The New York Times Company is also involved in digital media, owning websites such as NYTimes.com, Cooking, and Wirecutter. The company was founded in 1851 and is headquartered in New York City.
Learn more about New York Times
Size
5,000 employees
Market Cap
$5.3 billion
Industry
Net Income
$100.1 million
Founded
1851
5 Year Trend
+5.9%
Revenue
$1.7 billion
NASDAQ

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