As a Sr. Principal Product Manager, you will drive product and business growth for Cadence digital and mixed-signal verification solutions by owning customer-facing strategy, market development, and go-to-market execution. You will partner directly with strategic accounts to uncover technical and commercial pain points, shape product direction and packaging, and build compelling value propositions that accelerate adoption from evaluation through enterprise-scale deployment. Success in this role requires strong executive communication, the ability to align customers and internal teams around measurable outcomes, and a track record of leading cross-functional initiatives across Sales, Applications Engineering, and R&D.
Key Qualifications
- Technical understanding of digital and mixed-signal verification flows from virtual prototyping through verification signoff, including hardware-based verification and agentic verification-enabling credible customer engagement and product decision-making.
- Proven ability to identify and quantify customer business and technical challenges, translate them into product requirements and commercial offers, and lead cross-functional teams to execute customer plans that drive adoption, expansion, and revenue growth.
- Demonstrated ability to lead executive-level customer conversations (VP/C-level) across both technology strategy and business value, influencing roadmap decisions and supporting complex, multi-million-dollar growth initiatives.
- Knowledge of AI/ML verification methods and associated EDA technology, with the ability to position differentiated capabilities against competitive alternatives and emerging customer requirements.
- Strong grasp of Cadence digital and mixed-signal verification tools, flows, and solutions, with the ability to build customer-ready messaging, enable field teams, and align internal technical resources to deliver outcomes tied to customer success.
- Understanding of requirements, ecosystems, and certification/assurance needs in aerospace/defense, automotive, industrial, and medical device markets; able to translate these into segmentation strategy, partner motions, and product readiness plans.
- Experience collaborating across the full customer lifecycle-discovery, value justification, evaluation, procurement, and expansion-including familiarity with enterprise sales processes, services/SOW motions, and working effectively with engineering, finance, and procurement stakeholders.
- Results-driven, with a track record of prioritizing effectively, driving alignment across competing stakeholders, and delivering measurable business outcomes (pipeline growth, bookings, adoption, retention).
Experience
- 10+ years of professional experience in the electronic design environment, spanning verification methodologies, EDA solutions, and customer deployment models.
- 7+ years in product management, technical product marketing, solutions strategy, or customer-facing business development roles supporting complex enterprise software/EDA portfolios.
Education
- MS or BS Degree in Electrical or Computer Engineering
- MBA is a plus
Please note Cadence is not providing work authorization sponsorship for this position.
The annual salary range for California is $154,000 to $286,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.
