Senior Marketing Specialist

PSI CRO

$80K — $95K *
US-AnywhereRemote in United States
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree
  • Preferred East Coast location
  • 3-5 years in B2B social media campaign management (LinkedIn), additional platforms are a plus
  • Experience in digital event coordination and content development
  • Event planning experience preferred
  • Strong writing, editing, and verbal communication skills
  • Ability to manage multiple projects with attention to detail
  • Comfortable in a fast-paced environment
  • Familiarity with graphic design tools like Canva and Photoshop

Responsibilities

  • Plan and execute marketing campaigns across various channels
  • Create engaging content for assigned platforms
  • Track performance metrics and generate reports for stakeholders
  • Analyze campaign performance and optimize strategies accordingly
  • Manage relationships with marketing vendors
  • Oversee budgets and billing for marketing activities
  • Update the PSI website regularly
  • Assist in planning and supporting PSI events in collaboration with the global marketing team
  • Contribute to the overarching PSI marketing strategy
  • Mentor junior marketing team members

Benefits

  • Dynamic work environment
  • Opportunity to mentor and lead junior team members
  • Engagement with a diverse range of marketing channels
  • Collaboration with a creative and strategic team
  • Focus on professional development and skill enhancement
Full Job Description
Job Description

The PSI Marketing team is looking for a driven, self-motivated individual with a love of organization and process. Working with our team of creatives, digital gurus, and strategists, this role will serve an essential part overseeing internal and external campaigns, digital recruitment initiatives, and supporting our efforts in sales.

Responsibilities Include:
  • Plans and executes assigned marketing campaigns (email, social, paid ads, content, PR, internal communication)
  • Creates content for assigned channels
  • Tracks performance metrics and produces reports for stakeholders
  • Analyzes performance of assigned campaigns and optimizes tactics
  • Manages relations with marketing vendors
  • Manages budgets and billing for assigned channels
  • Performs updates of the PSI website
  • Plans and supports PSI events, working with the global marketing events team
  • Contributes to PSI marketing strategy
  • Mentors junior members of the marketing team


Qualifications
  • Bachelor's degree
  • East Coast Location Preferred
  • At least 3-5 years running B2B social media campaigns (LinkedIn), experience with Instagram, Facebook, TikTok and/ weChat is a plus
  • Experience running digital events (coordinating, content development, post event activity)
  • Event planning experience is a plus
  • Strong writing and editing experience, outstanding verbal communication skills
  • Capable of managing multiple projects at once with high attention to detail
  • Comfortable in a dynamic, fast-paced environment
  • Knowledge of graphic design software (i.e. Canva, Photoshop)

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