Plante Moran

Senior Marketing Proposal Writer

Plante Moran$82K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in business writing with a focus on proposals in a professional context.
  • Bachelor's degree in Marketing, Business Administration, English, Journalism, Communications, or a related field.
  • Proficiency in Microsoft Office Suite, particularly Word and PowerPoint.
  • Familiarity with AI tools in business applications (e.g., CoPilot).
  • Experience with QorusDocs is a plus, but not mandatory.

Responsibilities

  • Lead the pursuit strategy process from inception to completion, developing sales strategies and crafting persuasive messaging.
  • Manage multiple proposals simultaneously while coordinating efforts among teams of service providers and stakeholders.
  • Create compelling proposals, RFP responses, and presentations that adhere to compliance requirements and deadlines.
  • Develop and write persuasive content based on comprehensive research and insights into client needs and firm offerings.
  • Facilitate finalist presentations, including preparation and coaching of internal teams in effective delivery.

Benefits

  • Comprehensive health, dental, and vision insurance.
  • Flexible Time Off policy allowing for personal time management.
  • 401(k) retirement plan with company contributions.
  • Reimbursement for business-related travel expenses, including lodging and meals.
  • Access to a pension plan for eligible staff members.
Full Job Description
Your role.

The members of the Pursuit Strategy & Proposal Team serve as strategic partners in helping the firm develop, win, and retain business. Working in a fast-paced and creative environment, we write and design business proposals and presentations to support the firm's business development and pursuit of new opportunities. We are seeking a candidate with strong skills in persuasive communications, writing, sales, strategy, project management, and marketing. Your work will include, but not be limited to:
  • Proposal and pursuit strategy management - Lead the pursuit process, from start to finish, by developing sales strategies and writing persuasive messages based on information from research profiles, meetings with client service professionals, meetings with target companies' staff and management, and knowledge of the firm's offerings. Collaborate with pursuit teams and manage large teams of service providers and stakeholders. Create proposals, RFP responses, presentations, and other sales deliverables.
  • Project management - Serve as the central point of contact and lead project manager for assigned proposals while simultaneously managing multiple proposals and pursuit deliverables. Facilitate large teams of client service professionals, graphic design team resources, marketing professionals, and other pursuit resources to produce deliverables. Deliver a comprehensive response on time that best positions Plante Moran as the first-choice firm while maintaining compliance with RFP process and proposal directives. Simultaneously manage multiple pursuits, proposals, presentations, and pursuit deliverables.
  • Persuasive content creation - Develop and write persuasive messages based on information from pursuit research, customer personas/profiles, buyer journey/buyer group staging, meetings with client service professionals, communications with customer's staff and management, prior pursuit experiences, and strong knowledge of the firm's offerings. Engage and collaborate with additional firm resources as necessary to produce quality deliverables by the deadline
  • Finalist presentations - Lead and facilitate the pursuit/RFP finalist presentation preparation process to support the win strategy; if a multi-stage process, lead and facilitate all stages until selection is made. Develop talking points and presentation deliverables in collaboration with presenters. Effectively lead and coach internal "dry runs" prior to presentation date; provide constructive feedback to presenters; finalize presentation materials.


The qualifications.
  • Minimum of 6+ years of increasing responsibility and demonstrable business writing experience, including the development of proposals in a professional services or corporate environment
  • Bachelor's Degree in Marketing, Business Administration, English, Journalism, Communications, or other related subject area from an accredited college or university
  • Advanced Microsoft Office, Word, and PowerPoint skills
  • Literacy with AI use in a professional business environment (CoPilot)
  • QorusDocs experience preferred, not required


This is a non-exempt position, so you may have to work hours that exceed the standard 40-hour work week.

#LI-Hybrid

#LI-ED1

We are pleased to offer eligible staff a robust benefits package. Eligibility and contribution requirements for some of these benefits vary based on the number of hours staff work per week. Highlights include health, dental, vision, disability, and life insurance. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre-determined holidays, as well as a 401(k) plan, flexible benefits plans, business-related travel expense, lodging, and meal reimbursement for business-related use. A pension plan is also available for eligible administrative and paraprofessional staff. A discretionary bonus plan is available for eligible staff. Plante Moran also offers some contingent staff positions the option to elect health insurance in addition to limited paid sick time.

The compensation range reflects the base salary we reasonably expect to pay for this position across our offices in the following regions: CO, IL, OH, and MA. Please review the position description for the applicable geographic location. Generally, experienced hires are not hired at or near the maximum salary range, as compensation decisions take into account a wide variety of factors, including but not limited to: responsibilities, education, experience, knowledge, skills, and geography. For early career roles, including campus hires, we offer standardized, market-based starting salaries among individuals within the same hiring group. This approach ensures fairness and reflects current industry benchmarks for entry-level talent.

The compensation range for this role in CO, IL, OH, and MA is: $82,000.00 - $120,000.00

This application window is a good-faith estimate of the time that this posting will remain open. This deadline will be promptly updated if the deadline is extended.

About Plante Moran

Plante Moran is a professional services firm that provides audit, tax, consulting, and wealth management services to businesses, individuals, and nonprofits. The firm was founded in 1924 and is headquartered in Southfield, Michigan. Plante Moran has over 3,000 professionals working in more than 20 offices throughout the United States and internationally. The firm is known for its commitment to client service and has been recognized for its quality of work and workplace culture. Plante Moran is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about Plante Moran
Size
3,000 employees
Industry

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