Accelerate AWS' growth by defining and executing complex lead management strategies that optimize Marketing's lead flow funnel at scale - ensuring the highest quality leads are identified and actioned by the right resource at the right time.
Amazon Web Services (AWS), a subsidiary of Amazon.com and a global leader in Cloud Computing, is seeking a Senior Marketing Operations Specialist to join the Lead Management Program (LMP) team. This senior individual contributor role combines strategic program management with deep functional marketing operations expertise to define, execute, and scale complex lead management initiatives globally. You will own the lifecycle of critical programs, influence cross-functional roadmaps, and drive strategic alignment between marketing, sales, and technology teams.
The Lead Management Program team's mission is to accelerate AWS' growth by optimizing Marketing's lead flow funnel. LMP drives this through enabling lead flow operational excellence and aligning AWS lead management systems to the strategic needs of AWS marketing, sellers, and partners at scale. The team is focused on strategic, global lead flow programs that drive pipeline creation efficiencies across SMGS.
This role has a preference to sit in NYC, Seattle, Austin, or Madrid. Relocation offer available for Seattle only - from within the USA only.
This is not a remote or hybrid opportunity.
Key job responsibilities
Own the full lifecycle of complex, cross-functional lead management programs with considerable business impact, from strategy definition through execution and measurement.
Define program strategy, set objectives, analyze data, drive improvements quantified with metrics, and influence resource allocation across lead flow programs including lead scoring optimization, direct/indirect lead flow integration, flagship events, and inbound lead optimization.
Act as a strategic advisor to senior marketing and sales leaders, defining customer engagement models and measurement requirements that align with business strategy.
Define experiment frameworks, manage execution, and share insights with cross-functional teams to improve lead management strategy and marketing effectiveness.
Drive strategic weekly/monthly/quarterly business reviews, authoring narratives and presenting findings and recommendations to Directors and VPs.
Champion lead flow strategy for assigned business segments, bringing expertise to progress IDP demand into pipeline at scale.
Identify and resolve significantly complex business problems in the lead flow space; decompose complex inefficiencies into scalable, automated solutions.
Negotiate resources and priorities across teams; unblock delivery and increase the speed of execution. Learning to force multiply impact across the organization.
Streamline and/or eliminate excess processes; create predictable process paths and mechanisms that ensure long-term program success.
Influence cross-functional roadmaps with partner teams including Sales, Sales Ops, Marketing, and technology teams, globally.
Actively mentor and develop others within the organization.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using data and metrics to measure impact and determine improvements
PREFERRED QUALIFICATIONS
- Experience working with industry tools including Salesforce, Marketo, and online analytics packages
- Experience working with global cross-functional teams
- Experience in multi-territory, multi-geo campaign and program management
- Deep knowledge of B2B marketing funnels, lead lifecycle management, and pipeline optimization
- Experience creating mechanisms, experiment frameworks, and scalable automated solutions
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 137,900.00 - 186,500.00 USD annually
USA, TX, Austin - 125,400.00 - 169,600.00 USD annually
USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually
