Marketing

Senior Marketing Manager

Reports To: Director of Client Strategy & Growth

Direct Reports: Marketing & Communications Manager

Job Status: Full Time, Permanent, Salaried

Work Hours: Monday-Friday, 9:00 am-5:00 pm, with flexibility as required

Work Location: Hybrid (Onsite or in the field up to three times per week)

Compensation: 90-110k, commensurate with experience

The Position

As the Senior Marketing Manager at Real Food for Real Kids, you will lead marketing strategy, brand positioning, campaign planning, demand generation, digital marketing and marketing performance.

You will build the integrated marketing function needed to support RFRK's growth across childcare catering, school food opportunities, packaged meals and emerging channels. Working closely with the Director of Client Strategy & Growth and cross-functional leaders, you will translate business goals into focused plans, audience strategies, campaigns, messaging and measurable initiatives. You will manage and develop the Marketing & Communications Manager and direct external partners, while ensuring RFRK's values and mission remain at the heart of how we grow.

Some of the things you'll get paid to do

• Build and lead annual marketing plans and quarterly campaign roadmaps that support revenue growth, retention, brand awareness and market expansion.
• Develop integrated marketing campaigns across website, email, social media, paid media, events, partnerships and sales-supporting materials.
• Strengthen brand positioning, messaging, audience-specific value propositions and the overall brand story.
• Use marketing analytics, KPIs and performance data to evaluate campaign effectiveness and recommend what to improve, scale or stop.
• Lead digital marketing activity, including website strategy, and SEO/AEO
• Manage marketing budgets, agency relationships and external partners.
• Collaborate cross-functionally with sales, client experience, operations and leadership teams to turn business goals into marketing action.
• Lead and develop a direct report through clear priorities, effective workflows, timely feedback and strong collaboration.

About You

Required Education & Experience

• 7+ years of progressive marketing experience, including responsibility for strategy, campaigns and measurable business outcomes
• College diploma, university degree or an equivalent combination of education and relevant experience
• Demonstrated experience building marketing strategies that support revenue growth, retention or market expansion
• Strong understanding of website strategy, SEO/AEO, email, social media, paid media, content marketing and analytics
• Ability to use AI and emerging technologies thoughtfully to improve insight, productivity and marketing effectiveness

Nice-to-have

• Experience in education, foodservice, CPG or institutional markets;
• B2B or public-sector marketing experience
• French language skills

Working at RFRK comes with other perks too:

Benefits & Savings Programs

• Performance-based annual bonus
• Comprehensive benefits starting on Day 1, inclusive of a Health Spending Account and a Wellness Spending Account
• Competitive RRSP Matching program
• RESP Matching program for up to 2 children
• Family comes first! We offer parental leave top-up programs for new parents
• Access to virtual Healthcare Professionals through our 24/7 dedicated Employee Assistance Program
• Fuel your day with the healthy, delicious food we proudly make, served daily in our staff cafeteria
• Real Rewards for Great Work - Recognize your coworkers and receive peer shout-outs through our recognition platform, where points can be redeemed for gift cards

We Value Fresh Minds

• Generous vacation time to support a healthy work-life balance
• Eight Wellness Days each year, giving you the flexibility to rest, recharge, and take care of yourself

Continuous Growth

• Annual learning & development stipend to support your professional growth
• Exciting career opportunities within a mission-driven organization
• Mentorship program designed to support your career development and long-term success

This position is being advertised because the role is currently vacant and requires staffing. As required under Ontario's employment-standards regulations, this publicly advertised posting is for an existing vacancy. Interested applicants are welcome to submit their application for consideration.

To apply, please upload your résumé *and* cover letter, including salary expectations, explaining why you'd be a great fit for this role. Please include your favourite recipe in your cover letter. If you meet almost all of the requirements and are not sure if you should apply, apply anyway! We may see something special in your application that sets you apart from the rest.

No phone calls, emails or drop in visits, please. We'll contact applicants who fit the bill, and invite them in for an interview.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.

Please note: As part of our recruitment process, we use automated tools and artificial intelligence technologies to assist with application review. These tools are used to support, not replace, the hiring team's evaluation of your qualifications and fit for the role.

Thanks for your interest in Real Food for Real Kids!