LocationRemote
Remote, TX
Senior Marketing Manager, Integrated Digital Marketing
Our Comprehensive Benefits Package Our benefits package includes:
- Medical
- Dental
- Vision
- Voluntary Life (Employee, Spouse, Child)
- Employer-Paid Life Insurance
- Short-Term Disability (STD)
- Long-Term Disability (LTD)
- Flexible Spending Accounts (FSA/LFSA)
- Health Savings Account (HSA)
- HSA Employer Contribution
- Critical Illness
- Hospital Indemnity
- Accident Insurance
- 401(k)
- 401(k) Employer Match
- Paid Holidays
- Floating Holiday
- Mental Health Day
- Referral Bonus Program
- Tuition Assistance Program (TAP)
Are you ready to join our family as a Senior Marketing Manager, Integrated Digital Marketing and make a meaningful impact in the world of digital marketing? This remote role offers you the chance to collaborate with a passionate team while enjoying the flexibility of working from anywhere in Texas. You'll be at the heart of planning and executing cross-channel strategies that span Paid Search, SEO, and social media. Together, we'll shape the future of AI-driven marketing strategies and automation, ensuring our efforts align with the broader organizational goals.
Your role will be instrumental in:
- Bringing together different marketing channels to create a seamless experience.
- Partnering closely with senior leadership to drive innovation and cross-department alignment.
- Providing senior-level analytical oversight and agency management.
- Enabling leadership to focus on strategy, innovation, and performance optimization.
With us, you'll find opportunities for personal growth, mentorship, and the chance to truly make a difference in how we connect with our audience. Let's work together to create something extraordinary!
- Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media.
- Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes.
- Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency.
- Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies.
- Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met.
- Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs.
- Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights.
- Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making.
- Support full-funnel measurement and performance optimization.
- Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions.
- Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership.
- Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels.
- Monitor industry trends, platform changes, and emerging best practices to inform strategy.
- Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals.
- Support consistent communication and alignment across stakeholders.
- Other duties as assigned.
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- 7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media.
- Experience managing agencies or external partners.
- Experience working with AI-driven marketing platforms and automated media systems.
- Full-funnel performance and conversion optimization experience.
- Experience in highly regulated or performance-driven industries.
- Must be proficient in Microsoft Office (i.e. Excel, Outlook, and Word) and data entry.
- Experience with GA4, Google Ads, MetaAds, marketing automation software, CRM software (Velocify and Anthology are a plus).
