Quest Diagnostics

Senior Marketing Manager - Health Systems

Quest Diagnostics$100K — $130K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required, Master's degree preferred
  • 8-12+ years of B2B marketing experience, with a focus on ABM or enterprise marketing
  • Deep familiarity with health system buying dynamics, including IDN structures
  • Proficiency with ABM and marketing automation platforms (Demandbase, Eloqua, LinkedIn)
  • Experience leading cross-functional relationships, especially with sales

Responsibilities

  • Own new account acquisition outcomes in target health system accounts alongside sales reps
  • Set the account-based marketing strategy agenda to align with sales priorities
  • Develop and execute tailored 1:1 and 1:few ABM strategies across multiple channels
  • Navigate complex health system buying groups with customized outreach
  • Drive innovation in ABM, introducing new engagement strategies
  • Make strategic decisions based on pipeline impact and account value
  • Continuously optimize marketing programs using engagement data
  • Support other marketing initiatives while ensuring health system insights are included

Benefits

  • Professional development and training opportunities
  • Collaborative work environment with cross-functional teams
  • Opportunity to influence and innovate within the ABM program
  • Recognition for contributions as a commercial partner to sales team
  • Flexible work arrangements to support work-life balance
Full Job Description
JOB DESCRIPTION

We are seeking aSeniorMarketing Manager, Health Systems Marketingto support commercial growth initiatives through well-coordinated B2B marketing programs.

We are seeking a commercially-minded marketing leader to own account-based marketing for new account acquisitions across our target health system accounts. This role sits at the intersection of marketing and sales, acting as a true co-owner of account outcomes alongside health system sales reps, not just a program supporter.

The ideal candidate brings both strategic marketing vision and hands-on execution, leads the sales team92s efforts in tandem with marketing deployments, and continuously raises the bar on what ABM can do for our health system business.


JOB RESPONSIBILITIES
  • Own new account acquisition outcomes across target health system accounts, partnering with sales reps as a peer in commercial strategy
  • Set the agenda for account-based marketing strategy, driving adoption of marketing programs, and ensuring tight alignment between marketing activity and sales priorities
  • Develop and execute 1:1 and 1:few ABM strategies, including account selection, stakeholder mapping, messaging, and multi-channel activation across Demandbase, Eloqua, and LinkedIn
  • Navigate complex health system buying groups 92 including clinical, administrative, and executive stakeholders 92 with tailored messaging and coordinated outreach
  • Drive innovation in and beyond the ABM program, bringing new ideas on how to approach, engage, and win health system accounts
  • Make prioritization and investment decisions based on pipeline impact and account-level business value
  • Continuously optimize programs based on engagement data, pipeline progression, and direct sales feedback
  • Support broader marketing initiatives as needed, including campaign work outside the ABM program, ensuring health system market perspective is represented across efforts
  • Contribute to voice of customer research, bringing field and account insights into customer understanding that informs messaging, positioning, and program development

JOB QUALIFICATIONS

Required Qualifications

  • Bachelor92s degree required, Master92s degree preferred
  • 89312+ years of B2B marketing experience, with significant focus on ABM or enterprise marketing
  • Deep familiarity with health system buying dynamics, including IDN structures and clinical/administrative stakeholder navigation
  • Proficiency with ABM and marketing automation platforms (Demandbase, Eloqua, LinkedIn)
  • Track record of leading cross-functional relationships, particularly with sales, at a peer level

What We92re Looking For

  • A commercial mindset, you think in account wins, in addition to campaign outcomes
  • Intellectual curiosity and a drive to push what ABM can be, not just execute what it92s always been
  • Ownership mentality with the discipline to translate vision into coordinated, high-quality execution
  • Versatility and range 92 comfortable moving between deep account work, broader campaign support, and customer research as business needs evolve

What Success Looks Like

  • Recognition by sales reps as a true commercial partner, not a marketing support function
  • Multi-stakeholder engagement within the Health Systems business unit that meaningfully advances pipeline
  • A point of view on ABM that influences how the broader program evolves over time

About Quest Diagnostics

Celera is a healthcare business that uses knowledge of human variability to provide new tests and services to personalize disease management. Their Products business develops and manufactures molecular diagnostic products that are used by hospitals and other clinical laboratories to detect, characterize, monitor and select treatment for disease. They have a distribution agreement with Abbott, through which they develop and commercialize a wide range of molecular diagnostic products, with Abbott serving as the distribution partner.

Quest Diagnostics Careers

Joining Quest Diagnostics means becoming part of a team committed to everyday excellence and innovation in health. As a leading provider of diagnostic insights, Quest Diagnostics offers unparalleled job opportunities in the medical and scientific sectors, making it an ideal place for professionals seeking growth and development in their careers.

Work You’ll Do

At Quest Diagnostics, you will contribute to a culture that values integrity and accountability, where your work significantly impacts patient health and community well-being. Our diverse team of professionals leverages cutting-edge technology and data to lead advancements in diagnostics and healthcare solutions.

Explore Career Opportunities

Whether you're looking for a position in the lab, a leadership role, or a support function, Quest Diagnostics provides a breadth of opportunities. Our commitment to professional growth includes robust training programs and opportunities for advancement, ensuring that every employee can thrive professionally.

Innovate with Us

Join a team where innovation is at the heart of what we do. At Quest Diagnostics, your skills in science, technology, and beyond can help drive transformation in healthcare services. Our collaborative environment encourages creativity and out-of-the-box thinking to improve patient outcomes and streamline processes.

Internship and Employment Opportunities

Start your career path with Quest Diagnostics through our internship programs or full-time employment opportunities. We are committed to hiring talented individuals who are passionate about building a rewarding career in healthcare. Our internships provide a solid foundation in industry-specific skills and networking opportunities, setting the stage for a successful career.

Benefits and Culture

Quest Diagnostics is dedicated to fostering a workplace where diversity and inclusion are embedded in our DNA. From competitive benefits and wellness programs to diversity training and flexible work arrangements, we ensure our employees have what they need to succeed both professionally and personally.

Leadership and Development

We believe in nurturing leadership skills at every level of the organization. Quest Diagnostics offers various leadership programs designed to help you grow as an influential professional. With continuous learning and development, you can expand your expertise and take on new challenges.

Join Our Team

Search open positions that match your skills and interests. At Quest Diagnostics, we look for driven, curious, and innovative team players who are ready to make a difference. Explore the many facets of our business, from scientific research to client services, and find where you can make your mark.

Stay Connected

Keep up to date with career tips, industry insights, and the latest innovations at Quest Diagnostics. Our careers blog offers valuable information to help you navigate your professional journey effectively.

Job Alert Emails

Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities waiting for you at Quest Diagnostics. At Quest Diagnostics, every role has an impact. Embark on your career journey with us and transform the landscape of healthcare through the power of insight.
Learn more about Quest Diagnostics
Size
40,000 employees
Market Cap
$17.8 billion
Industry
Net Income
$1.4 billion
Founded
1959
5 Year Trend
+7.5%
Revenue
$9.4 billion
NASDAQ

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