ManyChat

Senior Marketing Manager, B2B

ManyChat • $110K — $130K *
New York, NY 10025In-Person
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Proven experience in building and scaling B2B marketing functions.
  • Hands-on skills in ABM, demand generation, and product marketing.
  • Ability to connect creative strategies directly to measurable outcomes.
  • Comfort with independent work and future team leadership.
  • Experience with lifecycle marketing and creative activations.

Responsibilities

  • Build brand foundations for a new B2B offering, including messaging and visual identity.
  • Develop and execute demand generation campaigns to drive sales pipeline.
  • Identify prospects within the product ecosystem and manage email engagement.
  • Equip SDRs and AEs with necessary marketing materials to achieve sales goals.
  • Leverage existing marketing resources while scaling and developing a dedicated team.

Benefits

  • Professional development budget for conferences and learning resources.
  • Comprehensive medical, dental, and vision coverage for dependents.
  • Hybrid work environment with flexible time off and work location.
  • In-office perks, including free meals and snacks.
  • Company-sponsored sports and team-building activities.
  • Access to AI tools integrated into daily work processes.
Full Job Description


WHAT YOU'LL DO
  • Build brand foundations for a new B2B offering: positioning, packaging, messaging, and visual identity.
  • Build and run demand generation campaigns and programs that drive pipeline from leads to opportunities to closed deals.
  • Identify and activate prospects within the existing product ecosystem, and own lifecycle and email engagement.
  • Arm SDRs and AEs with what they need to win
  • Start by leveraging existing marketing resources, as you scale up and build a dedicated marketing team.
WHAT SUCCESS LOOKS LIKE
  • First 3-4 months: Ship the first version of brand and messaging foundations, and a go-to-market vision for the year ahead.
  • First full year and beyond: Build and manage the marketing systems that supports a shared ARR goal with Sales, Customer Experience, and Product
TO SHINE IN THIS ROLE

You'll need:
  • Proven track record building and scaling B2B marketing functions: demonstrated experience, not just adjacent exposure.
  • Hands-on experience across some combination of ABM, paid ads and demand generation, events and creative activations, content management, lifecycle marketing, and product marketing/positioning. Yes, you're a full stack marketer.
  • Experience connecting creative strategy and storytelling directly to tangible results.
  • Comfort operating independently early on, with the ambition to build and lead a team over time.


WHAT WE OFFER 🤗

We care deeply about your growth, well-being, and comfort:
  • Professional development budget for conference tickets, online courses, and other relevant resources to help you grow.
  • Comprehensive medical, dental, and vision coverage for you and your dependents.
  • 🪴 Hybrid work and generous, flexible time off - planned with your team, not rationed by a rigid quota.
  • Work from where you need to - agreed with your team, not tied to a desk. Flexibility we built in on purpose, because location shouldn't get in the way of great work.
  • In-office perks, including free meals and snacks.
  • Company-funded sport activities, annual offsites and team-building events.
  • AI isn't a perk here - it's how we work. Claude, OpenAI, and more are on by default from day one, and we back teams in adopting whatever makes them faster.

About ManyChat

ManyChat is a chatbot platform that allows businesses to automate and personalize customer communication on Facebook Messenger, Instagram, and other messaging platforms. The company was founded in 2015 by Mikael Yang and Dmitry Dumik. ManyChat offers a range of features including chatbot templates, drag-and-drop bot builder, and integrations with other marketing tools. The platform is used by over 1 million businesses worldwide to improve customer engagement and increase sales. ManyChat is headquartered in San Francisco, California.
Learn more about ManyChat
Size
200 employees
Industry
Consumer Technology
Founded
2015
* Ladders Estimates

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