Salt Lake City, UT - Hybrid
Reporting to Head of Marketing
Position SummaryThe Senior Marketing Manager owns the growth side of AllenComm's marketing function. The corporate learning industry is in a period of transformation, and this role is central to how AllenComm will continue to lead through it. You will bring both creative and strategic judgment to programs that generate marketing-influenced and sourced pipeline and revenue and manage agencies and vendors for outcomes not activity. As AllenComm continues to develop its product and partner strategy, this role has the potential to expand into product and channel marketing, both revenue-oriented functions that align naturally with this scope. This is a builder role with real ownership and a clear path to grow. You will work directly with marketing leadership and the senior leadership team on strategic initiatives and special projects as the function continues to develop.
Key ResponsibilitiesDemand Generation and Campaigns- Design and execute demand generation campaigns that build qualified pipeline across target segments and accounts
- Own the full demand generation function: database growth, lead nurturing, MQL qualification and handoff to sales, and attribution reporting
- Develop an account-based marketing strategy for high-value target accounts in partnership with sales, leveraging channel strategies to maximize ROI
- Set the creative direction for campaign work and direct creative resources including internal Creative Services, freelancers, and contractors to produce on-brand assets across channels
Pipeline Development and Lead Generation- Working closely with marketing leadership, own the marketing contribution to pipeline: translating strategy into campaign priorities, target account selection, and lead generation infrastructure
- Maintain close alignment with the sales team on pipeline priorities and target accounts, ensuring a high-functioning, conversion-oriented MQL to SQL handoff
- Define and help build an outbound channel, including model, sequencing, messaging frameworks, and targeting infrastructure, whether in-house, outsourced, hybrid, or AI-enabled
Digital Channels and Agency Management- Own paid media strategy and execution across search, social, and display
- Manage the digital strategy agency relationship covering SEO, AEO, GEO, and LLM visibility, holding the partner accountable to performance and pipeline contribution
- Own the website as a demand generation and conversion channel, including landing page strategy, CTA optimization, and paid traffic destinations
- Manage the marketing technology vendor responsible for core marketing operations and tech services, including Pardot/MCAE and Salesforce integrations
Marketing Operations and Analytics- Own campaign and funnel performance reporting, translating data into clear recommendations for leadership
- Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration
- Maintain clean data, attribution models, and lead flow processes across the funnel
Qualifications- Five or more years in marketing with demonstrated ownership of demand generation, campaigns, or a full marketing program with measurable outcomes
- Proven experience managing digital agencies and vendors for performance accountability
- Working knowledge of paid search, SEO, and paid media as a buyer and evaluator of those channels
- Proficient in Salesforce and at least one marketing automation platform: Pardot/MCAE, Marketo, or HubSpot
- Strong creative instincts and the analytical ability to translate performance data into clear recommendations
- Experience working directly with a sales team and developing programs that support revenue
Preferred- Experience in B2B services, professional services, or a category where the sales cycle is complex and relationship-driven
- Familiarity with account-based marketing methodology and tools
- Experience building or running an outbound function
- Exposure to the corporate learning, HR technology, or talent development space
- Interest in or experience with product marketing or channel and partner marketing
