Your Mission:Your mission is to build and execute the marketing engine that drives Inspiration's growth, from generating demand and capturing leads to enabling our sales team and shaping how the market understands our brand. As Senior Marketing Manager, you will own the full marketing lifecycle: designing multi-channel campaigns that fill the top of the funnel, nurturing prospects through to conversion, arming the commercial team with compelling collateral and talking points, and listening to the market to continuously sharpen our messaging and positioning. You'll be both strategist and practitioner, comfortable setting direction and rolling up your sleeves to get it done, as Inspiration scales its go-to-market engine in the electric mobility space.
You will report to: Head of Marketing
Key Responsibilities: - Own demand generation strategy and execution: design and run multi-channel campaigns (email, paid, content, events) that drive qualified pipeline and measurable revenue impact
- Build and manage lifecycle marketing programs that move prospects from awareness through conversion and into long-term customer relationships, including onboarding, nurture, and re-engagement sequences
- Develop lead generation initiatives across inbound and outbound channels, partnering with sales to define ICP, optimize lead scoring, and accelerate pipeline velocity
- Partner with our Sales Enablement and Proposal Manager to develop and maintain sales enablement materials (one-pagers, pitch decks, case studies, competitive battle cards, and customer-facing talking points) that equip the commercial team to win
- Partner with the Head of Marketing to own messaging and positioning for Inspiration's products, services, and company narrative; translate complex fleet, energy, and technology concepts into clear, compelling language for buyers, partners, and investors
- Monitor market conversations (forums, LinkedIn, industry communities, competitor channels, and customer feedback loops) to surface insights that inform messaging, product positioning, and campaign strategy
- Collaborate with leadership to develop thought leadership content, investor communications, and executive talking points that reinforce Inspiration's position as an industry innovator
- Partner with product, sales, and customer success to ensure marketing is tightly integrated with go-to-market strategy and real-world customer feedback
- Manage the marketing calendar and performance reporting, and support budget planning with the Head of Marketing, tracking KPIs across the funnel and continuously optimizing programs based on data
Who You Are: - You have 5+ years of B2B marketing experience, with demonstrated success across demand generation, lifecycle marketing, and/or growth marketing; experience in fleet, transportation, energy, climate tech, or enterprise SaaS is a strong plus
- You are a strong generalist who can own both strategy and execution: you've built campaigns from scratch, written copy, briefed agencies, and analyzed results without needing to hand off to a full team
- You have hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM tools (Salesforce), and analytics platforms (Google Analytics, Looker, or similar)
- You have a proven ability to develop messaging and positioning: you can interview customers, synthesize competitive intelligence, and translate technical concepts into narratives that resonate with buyers
- You are a skilled communicator and content creator: comfortable writing one-pagers, email sequences, executive talking points, and long-form content with minimal oversight
- You are fluent in reading market signals: you know how to monitor forums, communities, and social channels to extract insights that sharpen positioning and campaign strategy
- You have strong cross-functional instincts: you know how to partner with sales, product, and leadership to align marketing efforts with business priorities and revenue goals
- Our core values (see below) are part of your inherent DNA, and you have many examples of when you demonstrated these values in your career
Salary: $110,000 - $130,000 + bonus eligible
Location: This role is remote eligible. However, we have an office in Washington, DC. Our in-office team works from our Dupont Circle office Tuesday through Thursday. Remote work on Mondays and Fridays is voluntary, and employees are welcome to work from the office if they'd prefer.
