Senior Marketing Lead - Brand, Digital & Growth Strategy
The Opportunity
As the Senior Marketing Lead, you'll be responsible for developing and executing integrated marketing strategies across both traditional and digital channels. You'll lead branding and advertising initiatives, create engaging marketing campaigns, support business development efforts, and analyze marketing performance to ensure our initiatives deliver measurable results.
We're looking for someone who combines strategic thinking with hands-on execution, someone who enjoys building brands, telling compelling stories, and finding innovative ways to engage customers while leveraging modern marketing technologies to enhance creativity, efficiency, and performance.
What You'll Be Doing
- Develop and execute integrated marketing strategies aligned with organizational growth objectives.
- Lead branding, advertising, and promotional initiatives across traditional and digital channels.
- Plan and execute integrated marketing campaigns from concept through completion.
- Develop engaging content for social media, digital marketing, and promotional initiatives.
- Build and maintain strategic influencer collaborations and marketing partnerships that align with our brand and business objectives.
- Conduct market research and analyze customer, competitor, and industry trends.
- Support lead generation initiatives and collaborate with Sales and Business Development to maximize campaign effectiveness.
- Monitor campaign performance, marketing KPIs, and return on investment, providing regular reporting and recommendations to senior leadership.
- Leverage modern marketing technologies, including AI-enabled tools, to support content creation, campaign optimization, analytics, and marketing efficiency.
- Support marketing initiatives associated with community events and strategic business development activities, as required.
What You'll Bring
- Degree or diploma in Marketing, Communications, Business, Branding, or a related field.
- Minimum five (5) years of progressive marketing experience.
- Demonstrated success developing and executing integrated marketing campaigns.
- Experience managing both traditional and digital marketing initiatives.
- Strong understanding of branding, content strategy, digital marketing, and campaign analytics.
- Experience creating engaging digital content across multiple platforms, including video and short-form content.
- Knowledge of SEO/SEM and digital advertising best practices.
- Experience leveraging modern marketing technologies and AI-enabled tools to improve marketing effectiveness.
- Excellent communication, presentation, and relationship-building skills.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
What We Offer
Competitive Compensation
- Competitive salary based on experience and qualifications.
- Opportunity to participate in the company's performance-based incentive program.
- Opportunity to earn additional compensation through the achievement of individual and organizational performance objectives.
- Annual performance review and compensation progression opportunities.
Comprehensive Benefits
- Extended Health Coverage
- Dental Coverage
- Basic Life Insurance
- Accidental Death & Dismemberment (AD&D) Coverage
- Employee Assistance Program (EAP)
- Virtual Healthcare Access
- RRSP Matching Program
Career Growth & Development
- Ongoing professional development and training opportunities.
- Exposure to a diverse portfolio of companies, brands, and industries.
- The opportunity to help shape and grow our marketing function.
- Career advancement opportunities within a growing organization.
A Culture You'll Appreciate
- Safety-first environment.
- Collaborative and supportive team culture.
- Respectful and approachable leadership.
- High standards of professionalism, accountability, and customer service.
- The opportunity to make a meaningful impact in a growing organization.
If you're a strategic marketing professional who enjoys building brands, driving growth, and making a measurable impact, we'd love to hear from you. Apply today and become part of a team that's committed to innovation, collaboration, and continuous improvement!
