Sherwin-Williams

Senior Marketing Director of Digital Strategy

Sherwin-Williams • $130K — $180K *
Cleveland, OH 44130In-Person
Consumer Technology
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Master's degree in business, marketing, MIS, communications, or related field.
  • 15+ years of digital marketing, eCommerce & technology leadership experience with cross-functional teams.
  • 1+ year in digital marketing or digital customer experience in B2B.
  • Deep understanding of digital marketing, MarTech, and AI landscape.
  • Experience with AEM/Adobe tools, Shopify, and eCommerce technology preferred.

Responsibilities

  • Lead digital roadmap definition and governance aligned with business goals.
  • Collaborate with stakeholders to enhance customer experiences across divisions.
  • Champion AI-first mindset to drive innovative digital marketing practices.
  • Define success metrics for digital marketing and customer experience efforts.
  • Partner with IT to ensure appropriate tools are in place for marketing strategy.
  • Articulate and promote digital vision and strategy for alignment and adoption.
  • Manage and oversee PCG website strategy, operations, and UX.

Benefits

  • Opportunity to influence strategic digital transformation.
  • Regular interaction with cross-functional teams to enhance collaboration.
  • Access to cutting-edge digital marketing technologies and AI solutions.
  • Promotes a high-performance culture with focus on talent development and inclusivity.
  • Located at the vibrant Sherwin-Williams headquarters in Cleveland, OH.
Full Job Description
Job Description

Reporting to the VP of Digital Customer Experience for the Performance Coatings Group (PCG), the Senior Director of Digital Marketing Strategy will lead the transformation of PCG's digital and marketing capabilities across our industrial divisions. This role combines strategic leadership in digital customer experience, eCommerce, marketing technology, and Web CMS with operational oversight of shared services, and digital platform governance. The Senior Director will be highly influential driving measurable outcomes with internal and external customer satisfaction, new whitespace opportunities, and digital engagement by aligning cross-functional teams across Marketing, IT, Operations, Sales and Finance. This digital leader will bring an AI-first mindset, helping the digital marketing organization responsibly identify, prioritize, and scale AI-enabled ways of working that improve customer experience, marketing effectiveness, team productivity, and business impact.

Additional Details:
  • This position will require at least 20% travel.
  • This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
  • Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.


Responsibilities

Digital Strategy & Customer Experience
  • Lead the definition, prioritization and governance of a multi-year digital roadmap tied to business goals, customer experience and global scalability.
  • Collaborate with stakeholders across business units and IT to build the best possible experience for existing and prospective customers.
  • Champion an AI-first mindset across the digital organization by identifying practical AI use cases, enabling responsible adoption, and guiding teams through new ways of working in partnership with the centralized AI teams.
  • Define the digital marketing and customer experience success criteria and metrics and aligns them with the Group's strategic goals.
  • Work in partnership with IT to ensure that the organization has the right portfolio of tools to deliver the marketing strategy and meet the business goals.
  • Articulate and champion the digital vision and strategy across internal stakeholders to support and ensure the alignment, budget, and change management required to create and sustain PCG wide digital marketing capabilities.

Leadership & Operational Planning
  • Act as a transformation champion, aligning cross-functional stakeholders across Sales, IT, Marketing, Operations, Infrastructure, and Finance to shared digital outcomes.
  • Manage the business team responsible for PCG website strategy, Operations and UX
  • Research, Build and Present business cases linking to digital investment to ROI.
  • Lead governance and steering committees to prioritize initiatives, allocate resources and ensure alignment with goals.
  • Act as a persuasive communicator and change agent, securing executive buy-in and driving adoption of new tools, platforms and processes
  • Promote transparency, shared learning, and cross-team alignment through regular communication, reporting and stakeholder engagement.

Websites
  • Lead strategy and prioritization program to rationalize, consolidate or update Sherwin branded and private label websites across the globe.
  • Oversee launch of planned website experiences
  • Manage Agency relationships, timelines, and project management
  • Ensure a consistent branding message and alignment through VOC research and insights
  • Ensure compliance, security, and privacy across digital platforms.

Digital Tools & Innovation
  • Lead strategy and scaling of customer-facing digital tools that enhance workflows and productivity. Integrate digital tools across websites, eCommerce, CRM, and data platforms.
  • Design and manage a connected Martech architecture that powers personalized and automated customer engagement.
  • Leverage AI and automation to improve business outcomes. Drive innovation from concept to scaled impact.


Ecommerce & Digital Self Service Tools
  • Drive the Global eCommerce Strategy for Industrial businesses through discovery and unlocking new fulfillment models.
  • Build the strategic roadmap to implement and maintain scalable and reusable capabilities to support multiple businesses, segments, and regions.
  • Establish and implement a customer segmentation model that shifts lower-volume customers to digital-first engagement, enabling Sales to focus on high-potential relationships.

Building Talent and Digital Skillsets Across the Organization

Build and develop a high performing digital team through selecting, hiring, planning, and developing individuals to enhance their job performance. This supports our goals of creating a high-performance culture and increasing global focus.
  • Makes appropriate selection decisions-Compares candidate strengths to selection criteria.
  • Establishes performance & development plan-Identifies activities using diverse learning methods; defines success measures.
  • Creates a learning environment-Create digital learning capabilities across all of b2b industrial talent
  • Promotes recognition-Acknowledges individual performance and contributions.
  • Champions diversity and inclusion-Advocates for diversity; initiates inclusive recruiting and development; confronts inappropriate behavior.


Qualifications

Minimum Requirements:
  • Must be at least eighteen (18) years of age
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
  • Must have a Master's degree in business, marketing, MIS, communications, or related field.
  • Must have at least fifteen (15) or more years of digital marketing, ecommerce & technology leadership experience leading cross functional teams and large complex programs
  • Must have at least one (1) year experience in digital marketing, Digital Customer Experience in B2B
  • Must have a deep understanding of the evolving digital marketing and MarTech and AI landscape
  • Must have at least one (1) year experience with AEM and or Adobe tools, Shopify, Ecommerce technology is preferred
  • Must have at least one (1) year experience with Microsoft Office products


Preferred Qualifications:
  • Have experience in the coatings industry


About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Food & Beverages
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ
SHW
* Ladders Estimates

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