Senior Marketing Director

FairCom

$120K — $150K *
Sandy, UT 84092In-Person
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of marketing leadership experience in expanding into new markets or product categories.
  • 5+ years of technical B2B marketing experience.
  • Bachelor's Degree in Marketing or related field.
  • Proven track record in leading high-performing marketing teams and stakeholder alignment.
  • Strong proficiency in marketing software systems like HubSpot and Marketo.
  • Knowledge of program and project management methodologies for effective execution.
  • Successful history of go-to-market strategies with measurable revenue impact.
  • Basic understanding of IT infrastructure and databases.

Responsibilities

  • Articulate market strengths of FairCom's technical database products.
  • Define market positioning and create effective go-to-market and demand generation strategies.
  • Collaborate with Sales and Product teams to align marketing with business growth.
  • Practice servant leadership while managing the marketing team.
  • Travel for events and other office locations, approximately 30-35% of the time.
  • Develop and ensure consistent brand voice across all customer interactions.

Benefits

  • Empowered, Agile Teams: Work in small, cross-functional teams that drive innovation.
  • Flexible Work-Life Balance: Hybrid schedule promoting both in-office collaboration and remote work.
  • Generous Time Off: 15+ holidays and three weeks of paid vacation, plus additional family time during holidays.
  • Celebrate You: A paid day off on your birthday and another on 'CEO Thank You Day'.
  • Invest in Your Growth: Continuous learning and mentorship from experienced teammates.
  • Comprehensive Well-being Support: Robust medical, dental, vision, and life insurance coverage with a 401(k) matching program.
  • Thrive Together: Engaging company-wide events foster connections and opportunities for growth.
  • Fuel Your Focus: Access to a fully stocked kitchen with snacks and meals.
  • Convenient Commute: Prime office locations for easy accessibility.
Full Job Description
The Senior Director of Marketing will own the strategy and execution required to successfully take a new product into a new market-while thoughtfully supporting and protecting the strength of our existing business. This role will be comfortable moving between strategy and execution and will be as fluent in customer insights, messaging, and positioning as they are in lead generation, funnel management, and performance measurement.

As FairCom's Head of Marketing, you will:
  • Articulate the unique market strengths of our highly technical database products.
  • Define clear market positioning, build effective go-to-market and demand generation programs, and develop lead nurturing systems that convert interest into pipeline and revenue. At the same time, this role requires respect for the company's legacy, customers, and internal expertise. Success will depend on the ability to introduce new ideas without disrupting what already works, bring all stakeholders along through change, and balance innovation with continuity.
  • Partner with Sales and Product teams to align marketing strategy with how the business grows, which includes shared definitions of lead quality and pipeline contribution.
  • Practice servant leadership in your role and as the manager of the marketing team.
  • Travel to events and other office locations- expect to travel 30-35% of the year.
  • Develop FairCom's brand and voice, ensuring alignment across departments, content, and all customer touchpoints.


We need a versatile leader who can seamlessly pivot from high-level positioning to hands-on lead generation and funnel management. If you're an experienced Marketer who thrives at the intersection of technical strategy and creative execution, join us to architect our next chapter of global growth!

*This is an in-office position in either of our offices in Sandy, UT, or Columbia, MO, with opportunities for a hybrid schedule post-onboarding.

Requirements
  • 7+ years of marketing leadership experience supporting disciplined expansion into new markets or product categories within an established business.
  • 5+ years of technical B2B experience.
  • Bachelor's Degree from an accredited institution in Marketing or a related field.
  • Proven people leadership, with experience building, managing, and developing high-performing marketing teams while fostering strong engagement and aligning cross-functional stakeholders to deliver business results
  • Strong proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc.
  • Knowledge of program and project management methodology is required to drive early-stage planning and cross-functional execution.
  • Strong track record that shows successful go-to-market strategies and programs with measurable impacts on revenue contribution.
  • Familiar with the basic concepts of a typical IT infrastructure, like servers, storage, business applications (ERP, CRM, BI, etc.), and the role a database plays in it.


Position Preferences
  • Technical fluency strongly preferred, ideally a CS or similar technical degree with ~10 years transitioning into marketing leadership; alternatively, deep marketing experience within a database or data infrastructure company
  • Master of Business Administration or other advanced Marketing/Technical education a plus.
  • Conversant in digital marketing channels and tools (e.g., Google Ads, HubSpot)-dangerous enough to understand and evaluate the work, while effectively managing internal specialists or external agencies.
  • Experience with FairCom DB, RTG, EDGE, IoT/IIoT, or competitors such as Litmus, Ignition, Influx, EnterpriseDB, MariaDB, etc.

Benefits
  • Empowered, Agile Teams: Collaborate with passionate colleagues in small, cross-functional teams that drive innovation. Enjoy the freedom to shape your work and contribute meaningfully.
  • Flexible Work-Life Balance: Achieve optimal work-life harmony with our hybrid work schedule, offering the best of both worlds: in-office collaboration and remote focus.
  • Generous Time Off: Recharge and rejuvenate with 15+ holidays, three weeks of paid vacation, a week of sick leave, and an extended holiday break for quality family time (skeleton crew operations).
  • Celebrate You: Enjoy a paid day off on your birthday and another on our annual "CEO Thank You Day" in March.
  • Invest in Your Growth: Benefit from a supportive environment where long-tenured colleagues share their expertise, fostering a culture of continuous learning and development.
  • Rewarding Compensation: We value your contributions. Expect a competitive salary package aligned with industry standards.
  • Comprehensive Well-being Support: Protect what matters most with our robust benefits, including top-tier medical, dental, vision, and life insurance coverage. Plus, watch your savings grow with our 401(k) matching program.
  • Thrive Together: Build lasting connections and strengthen your skills through annual & quarterly engaging company-wide events and growth opportunities.
  • Fuel Your Focus: Stay energized and inspired with our fully stocked kitchen featuring delicious snacks, meals, and drinks.
  • Convenient Commute: Easily access our office with a prime location near I-70 in Missouri and I-15, as well as the South Jordan Front Runner station in Utah.


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