Darktrace

Senior Marketing Automation Specialist

Darktrace • $90K — $110K *
New York, NY 10025In-Person
Business Services
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Strong hands-on experience with HubSpot in a B2B demand generation environment.
  • Proven ability to build and scale lifecycle marketing programs and improve funnel performance.
  • Experience with CRM systems (Salesforce) and understanding of lead lifecycle, attribution, and pipeline reporting.
  • Strong analytical mindset for using data to inform decisions and optimize performance.
  • Excellent project management skills to handle multiple initiatives in a fast-paced environment.
  • Strong collaboration and communication skills for working across global, cross-functional teams.
  • Familiarity with AI tools, intent data, and modern marketing automation best practices is a plus.

Responsibilities

  • Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot.
  • Design and evolve lifecycle marketing programs for various customer journeys to improve conversion.
  • Develop advanced segmentation and targeting strategies for personalized marketing experiences.
  • Partner with Operations and Sales to optimize lead management and pipeline efficiency.
  • Build and maintain robust campaign infrastructure including workflows and templates.
  • Drive continuous campaign optimization through performance analysis and insights.
  • Ensure data quality and compliance across HubSpot and Salesforce.

Benefits

  • 100% medical, dental, and vision insurance for employees and dependents.
  • Paid parental leave.
  • Discounts on pet insurance.
  • Life insurance coverage.
  • Commuter benefits available.
  • 401(k) retirement plan.
  • Employee Assistance Program.
Full Job Description
Job Description:

The Senior Marketing Automation Specialist is a key member of the Revenue Marketing team, responsible for building, optimizing, and scaling marketing automation programs that drive measurable pipeline impact.

Key Responsibilities
  • Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery.
  • Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel.
  • Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences.
  • Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency.
  • Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
  • Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
  • Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data.
  • Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance.
  • Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes.
  • Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities.


Qualifications & Experience
  • Strong hands-on experience with HubSpot in a B2B demand generation environment.
  • Proven ability to build and scale lifecycle marketing programs and improve funnel performance.
  • Experience working with CRM systems (Salesforce) and understanding of lead lifecycle, attribution, and pipeline reporting.
  • Strong analytical mindset with experience using data to inform decisions and optimize performance.
  • Excellent project management skills with the ability to manage multiple initiatives in a fast-paced environment.
  • Strong collaboration and communication skills, with experience working across global, cross-functional teams.
  • Familiarity with AI tools, intent data, personalization strategies, and modern marketing automation best practices is highly desirable.


Salary: $90,000-$110,000

Benefits:
  • 100% medical, dental and vision insurance, plus dependents
  • Paid parental leave
  • Pet insurance Discount
  • Life insurance
  • Commuter benefits
  • 401(k)
  • Employee Assistance Program

About Darktrace

Darktrace is a cybersecurity company that uses artificial intelligence and machine learning to detect and respond to cyber threats in real-time. The company was founded in 2013 by a group of mathematicians and former intelligence experts from MI5 and GCHQ. Darktrace's flagship product, the Enterprise Immune System, is a self-learning AI that can detect and respond to cyber threats across a range of industries, including finance, healthcare, and energy. The company has received numerous awards for its innovative approach to cybersecurity, and has been recognized as one of the fastest-growing technology companies in Europe.
Learn more about Darktrace
Size
1,200 employees
Industry
Information Technology
Founded
2013
* Ladders Estimates

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