Qualifications

• 5-7 years of hands-on experience with HubSpot in B2B demand generation.
• Proven history of scaling lifecycle marketing programs and boosting conversion rates.
• Familiarity with CRM systems like Salesforce and understanding of lead management processes.
• Strong analytical skills and proficiency in using data for decision-making and performance optimization.
• Excellent project management capabilities for handling multiple projects in a dynamic setting.
• Effective communication and collaboration skills across global teams.
• Knowledge of AI tools, intent data, and modern marketing automation best practices is a plus.

Responsibilities

• Execute global and Americas regional demand generation campaigns in HubSpot.
• Design and enhance lifecycle marketing programs for improved conversion.
• Develop advanced segmentation and targeting for personalized marketing.
• Collaborate with Operations and Sales to optimize lead management processes.
• Build and maintain campaign infrastructure for scalability and consistency.
• Drive optimization through A/B testing and performance insights.
• Ensure data quality and compliance across marketing platforms.

Benefits

• 100% coverage for medical, dental, and vision insurance for employees and dependents.
• Paid parental leave for new parents.
• Discounted pet insurance options for employees.
• Life insurance provided by the company.
• Access to commuter benefits for employees.
• 401(k) retirement savings plan.
• Employee Assistance Program for personal support.