Senior Marketing Account Manager

The Agency

• $80K — $90K *
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5-7 years of marketing experience
  • Experience with high producing agents or luxury clients
  • Strong project/client management skills
  • Real estate and/or luxury brand experience is essential
  • Exceptional written and verbal communication skills
  • Detail-oriented with excellent proofreading and editing abilities
  • Strong ability to manage multiple priorities and deadlines

Responsibilities

  • Manage relationships with multiple agents to identify their business needs
  • Utilize proprietary tech to create timely marketing materials
  • Serve as main contact between agents and creative designers
  • Act as Subject Matter Expert (SME) and Single Point of Accountability (SPOA) for task groups
  • Review listing descriptions and marketing materials for compliance and effectiveness
  • Provide marketing training for new hires and mentor junior staff
  • Assume Regional Marketing Manager duties as needed

Benefits

  • Equity participation
  • Flexible PTO arrangements
  • Professional development budget
  • Comprehensive health benefits
  • 401(k) plan
  • Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs)
  • Employee Assistance Program (EAP)
Full Job Description
The Position:

The Senior Marketing Account Manager will manage the strategic, day-to-day marketing needs of agents in the West LA markets. Responsibilities range from training agents and encouraging brand adoption to creating listing and brand strategies, all in an effort to move the business of the agent forward. This individual will be responsible for their own book of business, but will function as part of a local and international team of talented marketers.

Essential Job Functions and Responsibilities:
  • Manage the relationships with multiple agents, understanding their greatest business needs and how to utilize our marketing tools and resources to meet them
  • Active use of our proprietary tech system to create various deadline-oriented marketing materials including presentations, listing collateral, and other industry-specific advertising
  • Lead liaison between local agents and our in-house creative team of designers, digital professionals, and content developers
  • Lead task groups as a Subject Matter Expert (SME) and Single Point of Accountability (SPOA)
  • Review of new listing descriptions and marketing materials for compliance, efficacy, and brand guidelines
  • Marketing training during the onboarding for new agent hires
  • Mentor SoCal Marketing Account Manager(s) to achieve performance goals.
  • Assume responsibility for Regional Marketing Manager (RMM) duties as needed
  • Perform other tasks as directed

Required Skills and Experience:
  • Bachelor's degree
  • 5-7 years marketing experience
  • Previous experience working with top tier, high producing agents or luxury clients
  • Exemplary skills in autonomously handling difficult situations
  • Real estate industry and/or luxury brand experience a must
  • Excellent Marketing Acumen
  • Impeccable grammar, proofreading and copyediting skills
  • Highly detail-oriented
  • Excellent project/client management skills (managing timelines, prioritization of tasks, quality control)
  • Strong written, verbal and interpersonal communication skills across all levels of the organization (internal and client-facing)
  • Exceptional organization and time management skills; ability to juggle multiple competing priorities
  • Proven ability to gain trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  • Exceptional initiative and follow-through skills. Knows what needs to be done and operates with a sense of urgency, focus and discipline
  • Experience working with design professionals or working knowledge of basic design principles, not required but a plus
  • Desire to collaborate with a team of local, national, and global marketers

Benefits & Perks:
  • Equity
  • Flexible PTO
  • Professional development budget
  • Comprehensive health benefits
  • 401(k)
  • HSAs FSAs
  • Employee Assistance Program (EAP)

Compensation: $80,000-90,000 USD

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