Description Position SummaryWe are seeking a
Senior Manager, Marketing to join our U.S. commercial team, supporting the Rare Conditions Brand Team for SKYTROFA and YUVIWEL.
This high-impact role will be responsible for executing both HCP and patient marketing strategies with excellence. You will work closely with cross-functional partners, agencies, and vendors to deliver integrated campaigns and resources that drive brand awareness, engagement, and growth.
This position reports to the Senior Director, Marketing
Requirements- Lead the development and execution of select marketing initiatives across HCP and patient audiences, ensuring alignment with brand strategy and business objectives.
- Oversee day-to-day management of tactical initiatives including congress planning, patient support materials, and field team resources.
- Support the development of disease awareness campaigns and branded content tailored to both patient and provider audiences.
- Monitor and optimize customer engagement across HCP and patient/caregiver touchpoints.
- Support creation of disease state campaign and deliverables.
- Collaborate with creative and media agencies to produce compelling, compliant assets and programs that deliver measurable impact.
- Monitor campaign performance and customer engagement across all touchpoints, identifying opportunities for optimization.
- Ensure all tactics align with regulatory and compliance standards.
- Collaborate cross-functionally and within team to advance brand goals.
Qualifications- Bachelor's degree required; MBA or relevant advanced degree preferred.
- 7+ years of experience in marketing or digital engagement roles, preferably in pharmaceutical or biotech settings.
- This is a hybrid 3-day onsite role in Princeton, New Jersey.
- Strong understanding of brand marketing principles in the pharmaceutical industry and performance optimization.
- Familiarity with regulatory and compliance guidelines within the pharmaceutical industry.
- Ability to manage projects cross-functionally and collaborate with multiple stakeholders.
- Experience working with agency partners and media vendors.
The estimated salary range for this position is $155,000 - $170,000. Actual salary determination is dependent on a variety of factors some of which include: experience, qualifications, and geographic location. This position may be eligible for a discretionary annual bonus or an incentive compensation plan (eligibility varies based on role and position level), discretionary stock-based long-term incentives, paid time off, and a comprehensive benefits package.
