The Senior Manager, Strategic Forecasting will play a critical role in shaping business decisions for one of the company's fastest-growing categories. This position is responsible for developing short-, medium-, and long-term demand forecasts by translating market trends, consumer insights, commercial strategies, and business drivers into actionable recommendations. Working cross-functionally with Marketing, Finance, Trade Marketing, Revenue Growth Management, Supply Chain, and Insights teams, the successful candidate will leverage advanced analytics, forecasting methodologies, and data-driven insights to support strategic planning, innovation, and new product launches. This is a high-visibility role requiring strong quantitative capabilities, business acumen, and the ability to influence senior stakeholders while thriving in a fast-paced, evolving, and ambiguous business environment Your key responsibilities will include: • Lead the development and delivery of short-term and long-term demand forecasts for the Modern Oral/Nicotine Pouch category, translating market trends and business strategies into actionable volume projections. • Collaborate closely with Marketing, Trade, Finance, Supply Chain, RGM, and Insights teams to gather inputs and align forecast assumptions across the business. • Develop forecast assumptions based on internal and external business drivers, including market trends, competitive activity, pricing, innovation, and consumer insights. • Develop scenario analyses and business cases, identifying risks, opportunities, and potential impacts to support strategic decision-making. • Leverage advanced analytics, statistical forecasting techniques, and AI/ML capabilities to improve forecast quality and support decision making. • Support innovation and new product launches (NPI) by translating launch assumptions, adoption curves, and commercial strategies into volume forecasts and scenarios. • Communicate forecast assumptions, insights, risks, and recommendations to senior leadership, influencing business and commercial decisions through clear storytelling and executive-level presentations. • Monitor forecast performance and continuously improve forecasting methodologies, identifying variances and driving actions to enhance forecast accuracy and planning effectiveness. What are we looking for? • Bachelor's degree required in Business, Statistics, Economics, Finance, Analytics, or a related quantitative discipline. • 3+ years of experience in forecasting, demand planning, analytics, finance, insights, strategy, or other quantitative-focused roles. • Strong quantitative and analytical background with the ability to translate data into actionable business recommendations. • Advanced Excel skills are required; strong PowerPoint and data storytelling capabilities are highly valued. • Experience with statistical forecasting methodologies, predictive analytics, and AI/ML applications to support forecasting accuracy and business decision-making. • Ability to thrive in ambiguous, fast-changing, and emerging business environments where decisions must be made with limited historical data. • Proven ability to influence and collaborate with cross-functional stakeholders across Marketing, Trade Marketing, Finance, RGM, Supply Chain, and Insights teams. • Self-starter with strong ownership, accountability, executive presence, and excellent communication skills, capable of presenting recommendations and insights to senior leadership. SALARY AND BENEFITS OVERVIEW Benefit Information The following is a general summary of the competitive compensation and benefit plans we offer: • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent • Company contributes an additional three percent to 401(k) whether employee participates or not • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs) • Health Savings Account start-up contribution for employees who elect the high deductible health plan • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents • Company paid life insurance of 1x annual base pay ($50,000 minimum) • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum) • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance • Tuition reimbursement and student loan support • Dependent Scholarship Programs • Free confidential personal financial counselling service • On-site health centers and 24/7 fitness centers at certain company locations • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice • Health-care concierge service • Volunteer service opportunities • Extensive training opportunities • Company vehicle for eligible employees • Mobile phone allowance for eligible employees • Paid Leave: • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days) • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)). • Holidays (Nine company recognized and two annual personal holidays to be used at the employee's discretion) • Paid Parental Leave + temporary reduced work schedule opportunity • Funeral Leave • Short-Term Disability Leave • Long-Term Disability Leave • Jury Duty Leave • Military Leave • Released Time for Children's Education • Community Outreach Leave • Other paid leave benefits, as required by state or local law • Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement - it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here. • You will have access to online learning platforms and personalized growth programs to nurture your leadership skills. • We prioritize continuous improvement within a transformative environment, preparing for ongoing changes. Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!