New York City Ballet is seeking a social media specialist with strong writing/editing skills for the position of Senior Manager, Social Media to join a fast-paced Marketing & Media department. Position will play a key role in supporting the marketing goals of NYCB, shaping the organic social strategy across all of NYCB's channels to further the institutional brand and promote the Company's annual Lincoln Center season, as well as touring activities nationally and internationally. The position will work closely with all members of the department to contribute to cultivating and engaging audiences, and meeting revenue goals.
Duties and Responsibilities
- Work with the Director, Acquisition Marketing in the development and execution of an annual organic social strategy that balances paid social efforts
- Collaborate with the Senior Associate, Social Media in the construction of an annual content calendar, and the creation and timely roll-out of assets
- In tandem with the Senior Associate, Social Media natively capture photo and video social content, and rehearsal and performance footage.
- Continue established social series while developing new ones to keep feeds current, increase the engagement of existing patrons/followers, and attract new patrons/followers
- Partner with the dancers, musicians and other creative areas of the institution in the development of content
- Monitor followers, and interact when appropriate or advised
- Follow the lead of the creative services team on all visual and design needs
- Maintain a relationship with the digital agency of record to keep abreast of changing digital behaviors and industry best practices
- Monitor trends and track KPIs
- Build and maintain subject matter knowledge in all facets of the organization, including company history, artists, and programming/repertory
- Work with other Marketing & Media teams and internal clients to develop storytelling across all platforms via a quarterly cross-departmental content meeting
- Ensure that all materials meet the highest standards of excellence and comply with NYCB's style, branding, and messaging goals and policies.
- Serve as department proofreader
- Maintain an organized archive of work/assets for future reference
- Assist with other department activities as needed
Minimum Requirements
- Bachelor's degree and a minimum of 5 years relevant brand/institutional social media experience
- Strong writing, copyediting, and proofreading skills with ability to compose in own voice, as well as that of brand
- A keen eye for design
- Command of social analytics
- Experience covering live events a plus
- Proven track record of successfully managing staff
- Proficient in MS Office, some experience with photo and video editing, InShot and Adobe Photoshop a plus
- Organized, detail oriented, and deadline driven
- Reliable self-starter with the ability to work both independently and cooperatively as part of a team
- Strong customer service skills in working with internal clients/stakeholders
- A demonstrated interest in the arts/culture a must, ballet a plus, NYCB a major plus
- Ability and willingness to work occasional evenings and weekends
Work Environment
While performing the duties of this position the employee is frequently exposed to:
- office, studio, and theater setting environments
Position Type / Expected Hours of Work
This is a full-time, salaried position. The hours or work are typically between 10 AM and 6 PM weekdays; with occasional evenings and weekends
Other Duties
Please note that this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice.
