What you'll do

We are seeking a highly strategic and creatively driven Senior Manager, Social Content Strategy to lead the development of best-in-class social-first content across our owned and paid social channels. This role is ideal for someone who lives and breathes social media-someone who instinctively understands platform behaviors, emerging trends, creator culture, and what inspires audiences to engage. The Senior Manager will be responsible for shaping our content strategy, developing creative briefs, curating content, editing assets, and guiding the creation of compelling social-first storytelling that drives both brand engagement and business performance. This role manages one direct report and plays a critical role in shaping the brand's social presence and content ecosystem.

Key Responsibilities

Content Strategy & Creative Development

• Lead the development of social-first content strategies that support brand campaigns, product launches, evergreen storytelling, retail priorities, and community engagement

• Curate and edit content across multiple sources-including creators, influencers, user-generated content, campaigns, and in-house productions-to maximize performance across platforms

• Develop clear, insight-driven creative briefs for internal teams, production partners, creators, and agencies

• Partner with Creative and Brand teams to ensure content reflects brand standards while embracing platform-native storytelling

• Optimize creative for both organic and paid social placements, ensuring assets are designed specifically for channel objectives and audience behaviors

• Build and maintain a balanced content ecosystem across educational, community-driven, cultural, creator-led, and product-focused storytelling

Social Media Strategy & Channel Leadership

• Own the organic social media strategy across Instagram, TikTok, YouTube, Pinterest, Facebook, and emerging platforms

• Develop platform-specific content strategies that reflect audience behavior, platform best practices, and evolving social trends

• Lead the growth strategy for YouTube and Pinterest, identifying opportunities to expand reach, engagement, search visibility, and long-term content value

• Stay ahead of emerging platform features, creator behaviors, viral formats, and cultural conversations to identify opportunities for the brand to participate authentically

• Monitor competitor activity and social trends to continually evolve channel strategies and maintain cultural relevance

Performance & Optimization

• Analyze content performance across all social platforms, identifying trends, audience insights, and optimization opportunities

• Use engagement metrics, watch time, retention, saves, shares, click-through rates, and conversion insights to continually improve creative performance

• Partner with Paid Media teams to identify high-performing organic content suitable for paid amplification and develop creative optimized for paid social campaigns

• Conduct regular content audits and develop recommendations based on platform performance, audience behavior, and emerging best practices

• Measure and report on channel growth, engagement, content effectiveness, and campaign performance

Cross-Functional Leadership

• Collaborate closely with Brand Marketing, Influencer Marketing, Community, Creative, Retail Marketing, eCommerce, and Media teams to deliver integrated content strategies

• Partner with influencer teams to identify creator content that can be leveraged across owned and paid channels

• Manage the social content calendar to ensure alignment with campaign priorities, launches, retailer initiatives, and seasonal moments

• Manage, mentor, and develop one direct report while fostering a collaborative, high-performing team environment

Qualifications

• 5-7+ years of experience in content strategy, social media, digital marketing, or brand marketing, preferably within beauty, wellness, lifestyle, or consumer brands

• Deep expertise across Meta platforms (Instagram and Facebook), TikTok, YouTube, and Pinterest, with a strong understanding of each platform's algorithms, audience behaviors, and content best practices

• Demonstrated success developing high-performing organic and paid social content strategies

• Strong creative instincts with experience writing creative briefs, editing content, and curating assets that perform across multiple platforms

• Strong understanding of creator marketing, user-generated content, and social-first storytelling

• Highly analytical with experience translating performance data into actionable content strategies

• Experience working closely with paid media teams to optimize creative performance and scale successful content

• Excellent project management and cross-functional collaboration skills

• Experience managing and developing direct reports

• Passion for social culture, digital innovation, and staying ahead of emerging trends

The expected base salary range for this position is $100K to $110K. The exact base salary is determined by various factors including experience, skills, education, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

The role will be based out of the corporate headquarters in Carson, Los Angeles. It will be hybrid with applicable on site work guidelines.

Apply now and become a team member for the preeminent global leader in skincare providing a competitive and comprehensive health benefits package including life/accident/disability insurance, wellness programs, paid family leave, domestic partner benefits, education/training programs, product allowances, fitness reimbursement, 401(k) matching, and a host of other great perks.