We're looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program. This is a strategic, hands-on role for someone who thinks in hypotheses, moves with precision, and takes full ownership from idea through measurement. You will lead a rigorous testing culture - turning behavioral insights into structured experiments that drive conversion and elevate the user experience. What You'll Do • Own the end-to-end experimentation roadmap for Equinox.com, always maintaining a prioritized backlog of tests • Hypothesize, create and manage experiments end-to-end, from simple copy and landing page tests to more complex content, feature, and experience tests • Partner with U/X & Engineering when tests require deeper development support, scoping business and user requirements clearly • Define success metrics and partner with Marketing Analytics to set up measurement correctly before every test launches • Monitor live experiments, flag issues early, and make sound calls on when tests have reached significance • Own the readout for experiment (results, learnings, and recommended next steps) and communicate them clearly to stakeholders • Ensure successful deployment and full roll-out of winning experiment • Develop & maintain a testing dashboard that gives the broader organization full visibility into what's running, what's won, and what's learned • Continuously source test ideas from analytics, user research, competitive analysis, and cross-functional partners Qualifications • 5+ years of experience in eCommerce, Product, or Conversion Rate Optimization • A hypothesis-first mindset: you instinctively frame problems as testable questions, design experiments with clear logic, and interpret results with statistical rigor • Hands-on fluency with a web experimentation platform (Optimizely, VWO, Adobe Target, or equivalent) • Comfort partnering with engineering teams to scope and execute more complex tests, you know how to communicate requirements clearly and keep momentum • Proficiency in Adobe Analytics, GA4, Contentsquare or a comparable analytics platform so you can pull your own data • Strong communication skills: you can present results and make recommendations to non-technical stakeholders with clarity and conviction A genuine obsession with site performance, user behavior, and what drives conversion Pay Transparency: $125K - $160K, compensation is dependent on years of experience and qualifications Additional Information AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE: • We offer competitive salary, benefits, and industry leading commission opportunities for club employees • Complimentary Club membership • Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.