Procurify

Senior Manager, Sales Development

Procurify$126K — $144K *
US-AnywhereRemote in Canada
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in sales or business development experience.
  • 2+ years leading outbound BDR or SDR teams.
  • Proven track record of exceeding pipeline and revenue quotas.
  • Strategic thinker with operational execution skills.
  • Strong collaboration experience across Sales, Marketing, and RevOps.
  • Experience coaching high-potential individuals and leaders.
  • Familiarity with Salesforce, Outreach, Gong, Looker, or similar tools.

Responsibilities

  • Lead and scale a high-performing BDR organization.
  • Set the long-term vision for outbound functions.
  • Align closely with Sales Managers and execs on conversion strategies.
  • Develop integrated programs with Sales, Marketing, RevOps, and Product.
  • Establish a data-driven performance culture with robust reporting.
  • Identify new tools and workflows for team efficiency.
  • Mentor emerging managers and cultivate continuous improvement.

Benefits

  • Work with a diverse and inclusive team with varied backgrounds.
  • Opportunity to develop and refine sales processes.
  • Engagement in an AI-enhanced platform evolution.
  • Career development and promotional paths for top performers.
Full Job Description
Senior Manager, Sales Development



ABOUT THE ROLE

Procurify is looking for a motivating and inspiring person who is passionate about leading growing sales professionals.

You are a person with a knack for leadership, developing talent, and building and refining processes and you're motivated by helping our customers achieve the best version of themselves. You will be joining a team of high performers who excel at building relationships and crushing quotas.

Everyone at Procurify is a team player. This role will be responsible for managing performance, creating strategic plays/tactics, hiring and promoting talent, and driving funnel performance all the way to revenue. We're seeking entrepreneurial people who are willing to challenge the status quo and contribute to larger strategic objectives.

This role will also play a part in how we continue to evolve as an AI-enhanced platform - whether through improving how work gets done, contributing to AI-enabled product experiences, or helping teams and customers operate more effectively using data and automation.

What you'll be working on
  • Lead and scale a high-performing BDR organization, driving strategic outbound pipeline generation while overseeing inbound lead management to ensure high-quality qualification and consistent conversion
  • Set the long-term vision and strategic direction for the outbound function, aligning initiatives with broader revenue and go-to-market goals
  • The BDR organization reports into Sales Leadership, and you will align closely with Account Executives and Sales Managers to build, refine, and execute strategic plays for building high-quality, conversion-ready pipeline
  • Partner with Sales, Marketing, RevOps, and Product to develop integrated programs that drive consistent, high-quality lead generation and conversion
  • Establish a data-driven performance culture by developing robust reporting, forecasting, and coaching systems
  • Identify and implement new tools, processes, and workflows to optimize team efficiency and scalability
  • Champion cross-functional collaboration and influence key strategic decisions across GTM teams
  • Act as a leader-coach: mentor emerging managers, support career development, and foster a culture of continuous improvement
  • Represent the voice of the outbound team to senior leadership, surfacing trends, challenges, and opportunities
  • Own and refine the playbook for scaling teams, territories, and talent in a dynamic growth environment
  • Help create a scalable path to promotion for top BDR's progressing to SMB AE's

KPI's

Core Areas of Focus beyond quota achievement:
  • Conversion Ratios: Meeting-to-opportunity conversion and pipeline revenue value.
  • Speed to Lead: Monitoring and optimizing team SLA response times on incoming prospects.
  • Dial Volume: Driving accountability around consistent daily team activities (calls, emails, connects).
  • Forecast Accuracy: Managing weekly pipeline tracking and leveraging data/AI automation to predict revenue.
  • Team Development: Conducting daily coaching on pitch/objection handling to drive continuous improvement on team goals.
Who we're looking for
  • 5+ years of progressive sales or business development experience, including 2+ years leading outbound BDR or SDR teams at scale
  • Proven success leading teams to consistently hit or exceed pipeline and revenue quotas, with a track record of driving year-over-year metric improvements
  • Strategic mindset with a strong operational background - able to translate high-level goals into executable roadmaps
  • Deep understanding of outbound sales motions, metrics, and leading indicators of success
  • Strong cross-functional collaborator with experience influencing stakeholders across Sales, Marketing, and Revenue Operations
  • Track record of coaching and developing high-potential individuals and leaders
  • Excellent analytical, communication, and storytelling skills
  • Comfortable with ambiguity and excited to build in a fast-paced, evolving environment
  • Experience with tools like Salesforce, Outreach, Gong, and Looker (or similar analytics platforms)
  • Bonus: Experience in SaaS, high-growth startups, or in industries like procurement, finance, or operations
  • For customer-facing roles, maintains an up-to-date LinkedIn profile and ensures it is refreshed upon joining, to reflect their role at Procurify and help maintain a consistent, professional presence across our GTM team.




Work with an amazing team

We've welcomed team members who were boat captains, funeral directors, swing dancers, competitive gamers, plumbers, and novelists. Everyone has a story and we're here to embrace them!

LEARN MORE

Apply online today and let's start a conversation.

To learn more about Procurify, check out these resources:
  • Check out what our customers are saying about us
  • Learn more about our procure-to-pay platform

About Procurify

Procurify is a technology company that provides procurement software to businesses. The company's platform helps businesses streamline their procurement processes and manage their spending. Procurify's products include purchase order management, expense management, and inventory management tools. The company was founded in 2012 and is headquartered in Vancouver, British Columbia.
Learn more about Procurify
Size
200 employees
Industry
Founded
2012

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