Overview:You are the primary architect of the "Total Store" experience for Paramount's brands and franchises. Your goal is to create a seamless shopper journey where fans can discover products in every department-from apparel and home décor to toys and food-all supported by a unified, high-impact marketing strategy.
Responsibilities include but not limited to:- Cross-Category Strategy: Lead "Total Store" marketing initiatives. When a major franchise has a theatrical or streaming milestone, you ensure the marketing strategy connects disparate departments (e.g., linking a toy launch to themed apparel and home goods).
- Joint Business Planning (JBP): Partner with internal sales and licensing leads to develop and present "marketing-first" pitches to retail buyers while aligning and delivering on budget. You are tasked with securing premium real estate, such as "shop-in-shops," permanent branded environments, and front-of-store "power squares."
- Retail Media Management: Strategize and execute full-funnel campaigns within the retailer's digital ad network. You manage a diversified budget to capture various shopper intents-using data to drive everything from awareness to "Drive-Up" or "BOPIS" (Buy Online, Pick Up In-Store) conversions.
- Omnichannel Execution: Own the "digital shelf." You manage the studio's branded storefronts on the retailer's website and app, ensuring all product listings feature high-quality, search-optimized content that reflects the studio's premium brand standards.
- Visual Merchandising & Creative: Collaborate with the Global Creative Group to oversee the design of Point-of-Purchase (POP) materials. You ensure a consistent visual identity across the entire store floorplan, from endcaps in the toy aisle to signage in the grocery section.
- Seasonal & Event Leadership: Lead the studio's presence in major retail seasonal windows (e.g., Back-to-School, Holiday Gift Guides, Halloween). You ensure the studio's brands are the "heroes" of these high-traffic shopping moments.
- Data-Driven Optimization: Analyze weekly Point-of-Sale (POS) and shopper loyalty data to track campaign ROI. You must be able to pivot strategies mid-campaign if specific categories or regions are underperforming.
Basic Qualifications:- Experience: 5-8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category mass retail account.
Additional Qualifications:- Category Versatility: Deep knowledge of various retail lifecycles (e.g., the dynamic nature of Apparel vs. the seasonal peaks of Toys).
- Stakeholder Diplomacy: Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads.
- Strategic Vision: Ability to think and act strategically, finding opportunities to place products in nontraditional aisles to capture "cross-basket" sales.
ADDITIONAL INFORMATION
Hiring Salary Range: $110,400.00 - 165,600.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
What We Offer:- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
