About the role

The Sr. Marketing Manager, Retail Media will be the subject matter expert on our retailer digital marketing strategy over multiple key retailers and external partners - overseeing performance media campaigns, retailer partnership activations, cross-functional alignment and reporting - with a focus on hitting Dyson's retailer, category, and company goals. This includes running a team of two to execute all media across all channels and categories. Additional responsibilities include:

Leadership of media planning, evaluation and auditing:

• Working in partnership with Category heads as well as Sales leads to deliver best communications, creative and placement in brand, category, industry and needs-based journeys.
• Key manager of the retail media agency to reach the right audience through a variety of digital channels and tactics, employ new ways of advertising in the purchase journey.
• Maintain relationships with various retailer counterparts to build out strategies that help to grow the partnership.
• Management of media agency to produce meaningful post campaign analysis and improve the value of our advertising through relentless testing, targeting and refining plans.
• Work with retailers to identify & implement opportunities to cross-sell and up-sell consumers within the online Dyson product selection process
• Develop annual budget and allocate across categories, retailers, and campaigns to align with greater business objectives

Media campaign management:

• Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities. Provide direction, conceptual and creative input into the media strategy, working closely with creative teams.
• Build effective working relationships with stakeholders to ensure alignment on media plans, and with the Category, ecommerce, Retail, PR, Customer Service and Owner Engagement teams to drive integrated marketing strategies to ensure all new product launches are represented correctly.
• Work with the Category Heads to fully understand category objectives and design advertising campaigns and ad copy to deliver performance accordingly to maximize our sales potential.
• Identify opportunities and develop and drive initiatives and campaigns that will increase sales.
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable.

Build, develop and promote an effective team:

• Manage processes to ensure that the team is as effective as possible to meet business goals.
• Inspire, lead and motivate direct reports through regular feedback, 1:1's PDPs and objectives.
• Develop and upskill the team for their own continuous improvement and readiness for promotion opportunities.
• Inspire a passion for our product within the media team and the wider marketing team.
• Support media team members to ensure that they can communicate effectively throughout the organization both locally and at a Global level.
• Work closely with marketing team to influence decisions to assist US digital marketing goals.

About you

• 8+ years of experience which includes digital experience with a major brand media experience or digital agency and directly managing a team in a Senior level position.
• Advanced knowledge/ proficiency in Microsoft Excel, Word, PowerPoint and Outlook required.
• Experience working with a major Web analytics and reporting tool.
• Must have experience working with a transactional website, marketing products and services online for a consumer brand.
• Proven expertise in paid media, including design, implementation and optimization of campaigns
• Strong understanding of how creative assets influence the purchase journey
• Excellent understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends.
• Experience working with major retailers in an e-commerce environment preferred.
• Previous experience working with media agency.
• This position requires strong consumer media experience, leadership and analytical skills.
• Ability to understand the Dyson brand and uphold its integrity.
• Strong communication and presentation skills.
• Drive projects from concept through implementation and to analyze post-campaign results.
• Thorough understanding of Dyson's channels.
• Must have excellent project management skills to coordination both internal and external resource in a cross-functional organization.
• Project brief writing skills.
• An innovative thinker with media expertise and a proven track record.
• Self-starter, highly developed ability to receive and give feedback as well as to set priorities.
• Objective, enthusiastic, committed, flexible.
• A visionary who is always looking to learn the most cutting-edge methodologies in digital marketing.
• Vigilant editing skills.
• Attention to details and accuracy in reporting.
• Proactive - always looking for ways to improve.
• Ability to travel up to 25%.
• Personable, ability to work well with a variety of different personality types and skill sets.

Compensation : $159,000 - $199,000 annually + bonus opportunity

Address : 155 Mercer St, New York, NY 10012

Benefits

At Dyson, how we reward you is linked to our high-performance culture. But it's about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you're in and the moments that matter.

Financial benefits:
• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:
• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Dyson Product Discounts

Health benefits:
• Multi-Level Healthcare Coverage Options
• Vision & Dental Coverage
• Company paid Short-Term and Long-Term Disability