Senior Manager, Product Marketing - Test System Software

Emerson Group

$120K — $150K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in a technical marketing role, preferably with an engineering background
  • Proven track record in team leadership and management, focusing on developing new leaders
  • In-depth understanding of software business models and programming languages
  • Strong familiarity with NI products, including LabVIEW and TestStand
  • Exceptional strategic and business acumen to lead through influence
  • Excellent communication skills with emphasis on technical writing and presentation expertise
  • Legal authorization to work in the U.S. required, no visa sponsorship available

Responsibilities

  • Lead a cross-functional team to create a Go-to-Market plan for targeted application areas
  • Collaborate with marketing counterparts to execute market awareness and demand generation plans
  • Serve as the primary representative for the value proposition, synthesizing stakeholder input
  • Mentor junior product marketers in product and application differentiation
  • Develop marketing content for both product and application levels in automated tests
  • Create various content types including demos, whitepapers, and presentations

Benefits

  • Flexible, competitive benefits plans for physical, mental, and financial wellbeing
  • Medical insurance plans with dental and vision coverage
  • 401(k) retirement savings plan
  • Tuition reimbursement for career development
  • Employee Assistance Program for additional support
  • Flexible time off policies including paid parental leave and holidays
Full Job Description
Job Description

Product Marketing section manager is a critical marketing leader responsible to drive adoption of NI products and solutions for automated test and measurement through a wide range of tactics including execution outbound marketing activities and sales training & enablement. This role will be responsible for leading a cross-functional team of in the creation and execution of a go-to-market plan for NI's entire portfolio of test system software - including LabVIEW, Nigel, SystemLink, TestStand, Flexlogger, and more.

Successful candidates for this role are exceptional leaders - with the communication skills to manage stakeholders and the strategic acumen to ensure that these individuals are executing towards a common objective. Successful candidates also possess a deep knowledge of NI's products, value proposition, and customers - and are able to amplify that knowledge through a broad range of customer-facing marketing channels.

In this Role, Your Responsibilities Will Be:
  • Leads a cross-functional team to develop a Go-to-Market plan for target application areas
  • Works alongside integrated marketing counterparts to define and execute plans for market awareness and demand generation
  • Is the single source of truth to represent the value proposition and differentiation for - synthesizing input from internal and external stakeholders
  • Mentors junior product marketers to develop skills and understanding of product & application differentiation
  • Leads development of both product and application level marketing content for automated test and decide customer-facing messaging
  • Creates content including demos, whitepapers, presentations, videos and more.

Who You Are:

You introduce new ways of looking at problems. You partner with others to get work done. You are confident under pressure.

For This Role, You Will Need:
  • 10+ years of relevant industry experience (preference for engineering background in a technical marketing role)
  • Team leadership and management experience - with emphasis on developing new leaders
  • Software-savvy, with deep understanding of software business models, programming languages, and AI technology
  • Strong familiarity and belief in NI software (LabVIEW, TestStand, Flexlogger, etc.) and NI hardware platforms (PXI and cDAQ/cRIO)
  • Exceptional strategic/business acumen - with ability to lead through influence
  • Strong communication skills, including technical writing and presenting
  • Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered - Legal authorization to work in the US is required - this is not a position for which sponsorship will be provided

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

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