Scotiabank

Senior Manager, Offer Design & Fulfillment

Scotiabank • $100K — $130K *
Toronto, ON M3C 0E3In-Person
Finance & Insurance
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 7-10+ years in marketing operations, analytics, or campaign execution within financial services.
  • 3-5+ years of people management experience leading senior or managerial teams.
  • Experience designing offers for mass and targeted marketing campaigns using management tools, preferably Zafin.
  • Focus on offer and incentive management including eligibility, fulfillment, and communication in campaign execution.
  • Exceptional verbal and written communication skills for diverse audiences, including technical and executive.
  • Proven multitasking ability across workstreams while managing timelines and stakeholder expectations.
  • Strong understanding of data flows and system capabilities for effective offer configuration and troubleshooting.

Responsibilities

  • Serve as point of contact for offer configuration in marketing campaigns.
  • Oversee the complete offer configuration lifecycle on the management platform.
  • Manage team capacity and intake processes, ensuring efficient delivery timelines.
  • Lead operational oversight for issue management related to offer payouts.
  • Monitor offer performance and support issue triage and corrective actions.
  • Consult with business teams on offer capabilities and translate objectives into requirements.
  • Manage vendor governance and financial oversight in line with contractual obligations.
  • Develop and execute a strategic roadmap for offer management capabilities.

Benefits

  • Commitment to Diversity, Equity, Inclusion & Allyship with inclusive culture initiatives.
  • Accessibility accommodations and commitment to meeting individual needs.
  • Opportunities for upskilling and professional development, including tuition assistance.
  • Competitive rewards program with flexible vacation and benefits starting on day one.
  • Engagement opportunities with community programs and initiatives.
Full Job Description
Requisition ID: 256743

The Senior Manager, Offer Design & Delivery is a leadership position within Scotiabank's Canadian Banking Campaign Analytics team. This role provides strategic oversight and operational leadership for all offer configuration and fulfillment activities across mass and targeted marketing campaigns. The position reports to the Director, Campaign Analytics, and manages a team of four responsible for offer configuration and fulfillment across in-market campaigns.

Key Accountabilities
  • Serve as the central point of contact and accountability for all offer configuration activities across mass and targeted campaigns.
  • Oversee the end-to-end offer configuration lifecycle, from business requirements through in-market execution on the offer management platform, ensuring scalable and consistent delivery across products and offer types.
  • Oversee the offer intake process, manage team capacity planning for offer fulfillment, maintain intake SLAs, and balance delivery timelines with resource availability.
  • Lead operational oversight and coordinate with issue management teams on investigations, inquiries, and remediation activities related to offer payouts.
  • Monitor in-market offer performance and operational health, support issue triage and escalation, and implement corrective actions to protect the customer experience.
  • Provide consultation and subject matter expertise to business and product teams on existing offer capabilities and new offer constructs. Translate campaign objectives into platform-ready requirements and configurations, and collaborate with stakeholders across Canadian Banking business lines and cross-functional teams, including Campaign Execution, Marketing, Technology, QA, and channel partners.
  • Manage the vendor governance structure, including monthly 360 health checks, SLA monitoring, incident response, change management, and financial oversight in accordance with contractual obligations; escalate issues as required.
  • Lead the development and execution of the strategic roadmap for offer configuration and offer management capabilities. Partner closely with engineering and product teams to prioritize platform enhancements, define requirements for new capabilities, and drive innovation that supports evolving business needs and market opportunities.
  • Present progress, insights, and business impact to stakeholders and senior leadership, while maintaining strong communication with technology partners to inform future enhancements and capabilities.


Skills and Experience
  • 7-10+ years of progressive experience in marketing operations, marketing analytics, or campaign execution within the financial services industry, with a proven track record of leadership and team management.
  • 3-5+ years of people management experience leading teams of managers or senior professionals, with demonstrated success in driving performance and building high-performing teams.
  • Demonstrated experience designing and configuring offers for mass and targeted marketing campaigns using offer management or decisioning tools (e.g., Zafin zPlatform or similar platforms such as Salesforce Offer Management). Direct experience with Zafin is preferred.
  • Experience in campaign execution or marketing operations with a focus on offer and incentive management, including eligibility, fulfillment, and customer communications.
  • Exceptional communication skills, with the ability to convey complex information clearly to diverse audiences, including technical teams, business stakeholders, and executive leadership.
  • Proven ability to manage multiple workstreams simultaneously while balancing timelines, risks, dependencies, and stakeholder expectations.
  • Strong understanding of data flows and offer system or platform capabilities, including inputs, constraints, rule logic, and downstream fulfillment, to effectively configure offers and troubleshoot issues.
  • Working knowledge of relational databases and SQL, along with experience handling large datasets; familiarity with tools and environments such as DB2, SAS, Python, and/or Google Cloud Platform is considered an asset.
  • Self-motivated and detail-oriented, with strong problem-solving skills and a genuine interest in targeted marketing communications and customer experience.


What's in it for you?
  • Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
  • Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.
  • Upskilling through online courses, cross-functional development opportunities, and tuition assistance.
  • Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.
  • Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, Humans of Digital and much more!


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

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