The Sr. Manager, Events will lead the development and execution of ShipStation Global's events strategy, managing a high-velocity events calendar while ensuring each event is optimized for impact alongside the Sr Dir of Marketing, Events & Campaigns. This leader will work with a team responsible for executing owned events, industry trade shows, digital experiences such as webinars as well as sponsorship/partnership activations.
This role requires a strategic thinker with strong executional skills, capable of driving event strategy, managing logistics, and collaborating with sales and product teams to ensure events contribute to pipeline and revenue growth. The ideal candidate has a proven track record of delivering events that create unique experiences for customers/guests, generate demand, and create business opportunities across the family of brands.
This position is preferred in Dallas, with required monthly days in office, but remote will be considered for the right candidate.
What will you be doing?
• Develop & Own the Events Strategy: Work with the Sr Dir of Marketing, Events and Campaigns to build a scalable events strategy that aligns with ShipStation Global business goals, ensuring a mix of owned, industry, and digital events.
• Lead End-to-End Event Execution: Oversee the planning, logistics, and execution of all events, ensuring seamless delivery.
• Optimize Trade Show Presence: Select the right trade shows and maximize ShipStation Global investment by optimizing booth presence, sponsorships, and lead generation strategies.
• Execute High-Impact Owned Events: Manage aspects of ShipStation Global's user conference and other company-hosted events, ensuring strong engagement and ROI.
• Webinar Strategy & Execution: Support and improve ShipStation Global's webinar program to enhance customer education and lead nurturing.
• Drive Pipeline & Event ROI: Work closely with sales and marketing teams to ensure events generate leads, accelerate deals, and contribute to revenue growth.
• Data-Driven Decision Making: Measure event success through KPIs, attendee engagement, and pipeline impact, using insights to optimize future events.
• Stakeholder Communication: Present event performance, insights, and recommendations to leadership and key stakeholders.
What are we looking for?
• Proven track record of executing events that generate demand, build pipeline, and deliver measurable business impact.
• Experience managing a high-volume events calendar, balancing trade shows, owned events, and webinars.
• Strong ability to collaborate with sales, product, and cross-functional marketing teams to align event strategy with business objectives. Comfortable working with company executives and managing for on-site needs.
• Experience managing event budgets and optimizing spend for maximum ROI.
• Strong leadership skills, with experience building and managing teams.
• Excellent project management skills with the ability to oversee multiple events simultaneously.
• Data-driven mindset, with experience tracking event performance and making informed optimizations.
What will make you stand out?
• Experience with large-scale user conferences.
• Background in B2B SaaS, logistics, or eCommerce industries.
• Experience with sponsorships (motorsports, college athletics and more).
• Experience working in fast-paced, high-growth environments.
• Strong negotiation skills for working with vendors, venues, and partners.
• Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce) for event tracking.
The Tech
• Swoogo
• Mobly
• Hubspot/Salesforce
• Microsoft Office, including Excel (required)
