Job DescriptionWe are seeking a Senior Manager - Market Intelligence - Global SMB to join our team. This individual will champion for a unified-consistent view of the global SMB voice of the customer, providing insights that inform product development, strategy, and go-to-market sales initiatives (supporting beyond VCS). Additionally, this leader will oversee the global SMB research agenda in coordination with both global and regional teams.
Key Responsibilities:
SMB Voice of the Customer (VoC)
- Global VoC framework - Serve as the main authority on SMB needs and their top priorities. Collaborate with VCSs global and regional teams, as well as other business units (such as Visa Direct and Visa Government Solutions), to create a unified framework that combines all research initiatives, building a comprehensive SMB perspective on key trends, requirements, and solutions.
- Act as VoC advisor - Introduce the client viewpoint into executive forums that are typically driven by product or function, acting as a trusted advisor to senior leadership regarding client needs and experience-related decisions.
- Bring SMB needs into decision making processes - Strengthen the organizations capability for client-focused decision-making by providing teams with tools such as frameworks, dashboards, and playbooks to interpret and apply VoC insights effectively.
Global Research Programs
- Research Strategy & Portfolio Ownership - Partner with Global and Regional teams to define global research investments, ensuring the research portfolio strategically supports key priorities and advances Visa 2030 objectives.
- Thought Leadership & Activation - Guarantee that research deliverables are scalable and impactful, including executive readouts, playbooks, narratives, sales enablement tools, product roadmaps, and external-facing thought leadership as appropriate.
- Vendor Scoping, Selection & Governance - Oversee the selection and management of research partners, manage methodologies, timelines, quality standards, and budget compliance. Serve as the primary point of accountability between internal stakeholders and external vendors.
Market Competitive Intelligence
- Competitive Landscape Mapping - Take a programmatic approach to identify and monitor principal competitors and emerging industry participants, documenting competitor offerings, value propositions, pricing strategies, and go-to-market approaches.
- Actionable Intelligence Packaging - Create battlecards, tear sheets, competitor profiles, and executive summaries tailored for various stakeholders (Sales, Product, Leadership), emphasizing strategies to leverage strengths, address gaps, and respond effectively to competitor positioning.
- Ongoing Monitoring & Early Signals - Continuously observe macroeconomic trends, regulatory developments, and strategic alliances that influence the competitive environment. Deliver early alerts and forward-looking analyses, rather than solely retrospective assessments.
- Insight Validation in Collaboration with Internal Performance Insights - Work closely with the Performance Management Lead to evaluate findings, separate factual indicators from anecdotal observations, and assemble evidence-based narratives regarding factors influencing 2030 targets, outlining the recommended path forward.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
QualificationsBasic Qualifications
• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred Qualifications
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
• 9 years or more of experience in market intelligence, strategy, research, product marketing, consulting, or analytics-driven roles, with demonstrated progression into leadership roles - Bachelors degree required, MBA or equivalent advanced degree strongly preferred
• Proven success acting as a thought partner to senior leadership, informing strategy, investment prioritization, and GTM decisions with evidence-based insights
• Demonstrated ability to translate business questions into structured research briefs and manage external consulting firms to high quality standards
• Ability to conduct primary and secondary research expertise, including experience conducting interviews
• Ability to interpret data and translate findings into strategic insights and actionable recommendations
• Proven track record in coordinating strategic initiatives, excellent planning and organizational skills designing global business development activities.
• Background in payments, financial services, B2B, or platform ecosystems (issuers, acquirers, fintechs, ISVs)
• Experience presenting to and building relationships with senior management level audiences, both internally and externally
• Demonstrated ability to lead through influence in a matrixed organization without direct authority
• Must be self-motivated and comfortable with ambiguity
• Preferred experience leading large-scale, vendor-executed research programs, including scoping, methodology oversight, synthesis, and executive activation
U.S. Applicants OnlyThe estimated salary range for this position is $169,100.00 to $ 270,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work HoursVaries upon the needs of the department.
Travel RequirementsThis position requires travel 5-10% of the time.
Mental/Physical RequirementsThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
