Senior Manager, Influencer StrategyWeber Shandwick is looking for a Senior Manager, Influencer Strategy to join our team in Chicago. We are looking for a star candidate (5+ years of experience).
Candidate must have a deep understanding of the
influencer landscape, but also have unique experience developing and executing
both integrated and influencer-led campaigns.The following is a general outline of primary responsibilities.
The Essentials - Thinking: Intellectual curiosity and creativity is a must.
- Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
- Communication: Speak, write and edit succinctly and compellingly.
- Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
- Interpersonal: Play nice, whether it's in a team, with a team or independently.
- Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
- Detail-Oriented: Whether it's an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
- Proactive Mindset: looks beyond current assignments and direct requests to drive work forward.
- Spark: Understand what sets you apart.
- Fluency in Spanish (written and verbal) is a plus, specifically to support campaigns and to manage relationships with bilingual creators.
Responsibilities Brand Strategy & Execution
- Own responsibilities for executional leadership of multiple client programs, budgets, plans
- Maintain daily client contact, serving as a trusted resource and advisor
- Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
- Translate strategies into tactical plans; ensure team deliverables align with strategies
- Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences
- Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
- Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
- Partner with CX and Project Managers to help manage program and project budgets
- Demonstrate financial acumen in the areas of budgeting, billing and staffing
Influencer Strategy & Execution
- Play a lead role in the agency's Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
- Demonstrated passion for influencer marketing both personally and professionally; balanced interest in both healthcare and consumer brands
- Craft influencer strategies for yearlong plans and product launches
- Research, vet, contract and manage relationships with influencer talent
- Develop influencer briefing materials
- Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
- Take responsibility to execute influencer strategies
- Manage and build relationships with influencers and third-party agents
- Mine current news cycle for ad-hoc influencer opportunities
- Demonstrated expertise in social platforms, user behaviors and emerging trends
Client & Team Engagement
- Communicate with clients on daily basis
- Provide basic client counsel
- Serve as a key participant in client meetings and presentations
- Proof and edit client related documents as needed
- Manage client and team resources and deliverables around major campaigns and product launches
- Lead a high-performing team; coach and develop junior team members
Salary Range: $81,000 USD - $98,000 USD
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
