Senior Manager, GTM Finance

Legora

$135K — $160K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in FP&A or GTM finance with Marketing/Sales exposure.
  • Experience in a technology or scale-up start-up environment.
  • Deep understanding of marketing and GTM metrics (e.g., CAC, LTV).
  • Proficiency in budget planning and spend tracking.
  • Strong modeling skills for demand generation and sales capacity planning.
  • Ability to build relationships with Marketing and Sales leadership.
  • Excellent problem-solving and analytical skills.
  • Effective communicator for non-finance stakeholders.

Responsibilities

  • Partner with Marketing on budget planning and spend tracking.
  • Own marketing performance reporting and provide actionable insights.
  • Build demand generation models linking marketing investment to revenue.
  • Support Sales in capacity planning and quota setting.
  • Analyze the full GTM funnel to identify investment effectiveness.
  • Manage marketing spend month-end close activities and variance analysis.
  • Establish and govern spend tracking for real-time budget visibility.

Benefits

  • Collaborate globally with teams in Europe, APAC, and North America.
  • Access to a competitive salary and benefits package.
  • Contribute to meaningful work impacting thousands of lawyers.
  • Work in a dedicated in-person office with provided lunches.
  • Comprehensive medical, dental, and vision plans with multiple options.
  • Generous parental leave and family support resources.
  • Unlimited paid time off and a robust 401(K) match.
Full Job Description
The Role

We9re hiring a Senior Manager, focused on GTM to join our Finance team. This is a high-impact role with a clear mandate: bring financial rigour and commercial insight to how we invest in growth, starting with Marketing and extending across the full GTM engine.

You9ll be the finance partner to our Marketing leadership, owning the numbers behind demand generation, pipeline creation, and marketing efficiency, while staying close enough to Sales to connect spend to pipeline to bookings end to end. You9ll turn funnel data and campaign performance into decisions about where the next dollar should go.

As Legora continues to scale across regions, products, and channels, you9ll play an important role in shaping how we plan, fund, and measure our path to growth, and in building the models and reporting that keep GTM investment disciplined at scale.

What You9ll Do

You9ll be a key member of the FP&A team, serving as the primary finance partner to Marketing and a close collaborator to Sales and GTM Operations. You9ll own the planning, modelling, and reporting that keep GTM spend accountable to outcomes.

More than that, we believe you will thrive by taking ownership of:
  • Partnering with Marketing leadership on annual and quarterly budget planning, spend tracking, and re-forecasting across all channels and programs
  • Owning marketing performance reporting, including funnel conversion, pipeline creation, cost per lead/opportunity, CAC, and marketing ROI, and turning it into clear recommendations
  • Building and maintaining demand generation models that connect marketing investment to pipeline, bookings, and payback
  • Supporting sales capacity planning, quota setting, and headcount modelling in partnership with Sales and Revenue Operations
  • Analysing the full GTM funnel end to end, surfacing where investment is working, where it isn9t, and what to do about it
  • Managing month-end close activities for marketing spend, including accruals, budget-vs-actuals, and variance analysis with clear commentary
  • Establishing spend governance and tracking, giving Marketing real-time visibility into budget consumption and ROI by program
  • Partnering cross-functionally with Accounting, Revenue, GTM Operations, and business systems to ensure data flows cleanly from spend to pipeline to revenue
  • Identifying process and tooling gaps and building scalable planning frameworks as the GTM finance function matures alongside the business
  • Acting as a builder in a fast-growing environment, contributing models, dashboards, and processes that support scale

What You Bring

You9re an experienced FP&A professional who pairs strong financial fundamentals with genuine commercial fluency. You9re comfortable in the marketing metrics and equally at home talking pipeline and quota with Sales, and you know how to balance speed with control.

More than that, we believe you bring:
  • 8+ years of experience in FP&A, GTM finance, or commercial finance, with meaningful exposure to Marketing and/or Sales finance
  • Experience from a technology and/or scale-up start-up environment
  • Deep fluency in marketing and GTM metrics, including funnel conversion, pipeline coverage, CAC, LTV, marketing ROI, and payback
  • Hands-on experience with budget planning, spend tracking, and re-forecasting
  • Strong modeling skills, including demand generation and sales capacity planning, with the ability to build clean, flexible, decision-ready models
  • Proven ability to build strong relationships with Marketing and Sales leadership and to influence with data
  • Excellent analytical and problem-solving skills, using data to inform decisions and improve outcomes
  • A builder mindset, comfortable working through ambiguity, maturing processes, and implementing scalable improvements
  • Strong execution skills and the ability to manage competing priorities during end-of-month and end-of-quarter cycles
  • Clear, concise communication skills, with the ability to translate numbers into narrative for non-finance stakeholders
  • Comfort with finance and GTM systems (e.g. Salesforce, ERP/NetSuite, and planning/BI tools) is a plus

What9s In It For You
  • Global collaboration: Partner with teams and clients across Europe, APAC, and North America.
  • Competitive package: Comprehensive salary, benefits, and tools for success.
  • Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
  • In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.
  • Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
    Medical, Dental & Vision
    • Multiple medical plan options through Aetna and Kaiser Permanente
    • HSA or Healthcare FSA (based on plan selection)
    • Dental plans via MetLife
    • Vision plans via Vision Care

    Family Support
    • Generous parental leave
    • Free access to Maven Clinic
    • Dependent Care FSA
    • Free One Medical membership for employees and dependents

    Additional Perks
    • Pre-tax commuter benefits
    • Life Insurance + STD/LTD
    • 401(K) with generous company match
    • Unlimited PTO
    • Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more

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