Senior Manager, Goalie Business Unit

CCM Hockey

$110K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • University degree in Marketing, Business, Engineering, or related field; MBA preferred.
  • 8+ years in Product Creation, including people management experience.
  • Proven ability to set and align teams with strategic vision.
  • Strong financial acumen with experience managing P&L and budgets.
  • Exceptional communication skills with experience presenting to senior leaders.
  • Analytical problem-solving skills with sound decision-making under pressure.
  • Experience building and leading high-performing teams.

Responsibilities

  • Define and drive the 5-year Goalie category strategy and annual product roadmap.
  • Own Global Gross Sales and margin targets using data to inform decisions.
  • Optimize SKU utilization and ensure product creation meets deadlines.
  • Champion a consumer-first culture through athlete insights and market research.
  • Maintain a robust innovation pipeline to enhance brand positioning.
  • Serve as the primary representative of the Goalie BU to various stakeholders.
  • Lead and develop a cross-functional team while fostering a culture of excellence.

Benefits

  • Competitive salaries with a performance-based bonus program.
  • Comprehensive group insurance benefits from Day 1.
  • Employer-matched retirement pension plan up to 5% of base salary.
  • Three weeks of vacation annually, prorated from start date.
  • Discounts on CCM products for employees.
  • Access to a free gym at the head office.
  • Regular fun social events throughout the year.
Full Job Description
About the Role

The BU Manager, Goalie is a high-impact leadership position within CCM's Commercialization team. Acting with a general manager mindset, you will own the full strategic and commercial lifecycle of the Goalie category - from long-range product vision through to handoff to the Go-To-Market team. You'll lead a cross-functional team spanning Product Management, Design, and Development, and serve as the category's senior voice across the organization.

This is a role for a strategic manager who is equally comfortable in a boardroom presenting to executives, on the floor with product developers, and in deep conversation with athletes and retailers.

What You'll Own

Strategy & Business Performance
  • Define and drive the 5-year category strategy and annual product roadmap.
  • Own Global Gross Sales and margin targets; bring a data-driven approach to profitability, pricing, and resource allocation.
  • Optimize SKU utilization and ensure all product creation meets go-to-market deadlines.
  • Continuously improve team operating processes to raise speed and efficiency.

Product & Innovation
  • Champion a consumer-first culture - leverage athlete insights, data, and market research to develop products that measurably help goalies perform at their best.
  • Build a clear 5-year vision and business plan.
  • Maintain a deep, forward-looking innovation pipeline that keeps CCM the brand of choice for goalies.

Cross-Functional Leadership
  • Serve as the face of the Goalie BU internally and externally - presenting to customers, retail partners, and executive leadership.
  • Influence Sourcing, Supply Planning, Operations, Finance, Sales (NA & EU), Marketing, and Demand Planning to align around category objectives.
  • Collaborate closely with other BU leaders to maximize overall company sales and profitability.
  • Build and nurture strong relationships with key retailers and buying committees.

Team Leadership
  • Lead, coach, and develop a team across Product Management, Design, and Development.
  • Recognize and develop talent; empower your team to own their domains.
  • Foster a culture of excellence, accountability, and innovation.

What You Bring
  • University degree in Marketing, Business, Engineering, or a related field; MBA strongly preferred.
  • 8+ years in Product Creation (product management, development, or design), including people management experience.
  • Proven ability to set strategic vision and connect your team to it.
  • Strong financial acumen - comfortable dissecting P&L, managing budgets, and identifying growth levers.
  • Exceptional communication skills; experienced presenting to senior leaders and external partners.
  • Sharp analytical and problem-solving skills with sound decision-making under ambiguity.
  • A track record of building high-performing teams and a collaborative culture.
  • Bilingualism (French and English) is a strong asset


WHY JOIN THE CCM TEAM?
  • Competitive salaries, including a performance-based bonus program.
  • Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
  • Group retirement pension plan with employer matching (up to 5% of base salary).
  • 3 weeks of vacation per year prorated as of your start date.
  • Discounted prices on CCM products.
  • Free gym at the head office.
  • Fun social events throughout the year.

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