Senior Manager / Director, Marketing Operations & GTM Systems

Fine Tune

$110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6 to 8 years in marketing operations, revenue operations, CRM administration, or GTM systems.
  • Experience as the primary lead on a CRM or marketing automation implementation or migration.
  • Proven track record of improving data quality and workflow automation in a B2B environment.
  • In-depth understanding of the integration of leads, contacts, campaigns, and sales activities.
  • Experience managing external implementation partners and defining technical requirements.
  • Familiarity with Dynamics 365, PowerBI, and Hubspot.
  • Strong independence and relationship-building skills with Sales and Marketing leadership.

Responsibilities

  • Own and enhance CRM data quality and standards.
  • Develop and manage lead routing and workflow automation between marketing and sales.
  • Link marketing efforts to revenue through actionable reporting and attribution.
  • Collaborate with Sales on lead definitions and CRM standards.
  • Assess and implement improvements in marketing and CRM technology.

Benefits

  • Health/dental/vision/life/disability insurance
  • Health plan options including HSA and FSA
  • Paid time off and holidays
  • 401K with employer matching
  • Competitive salary with bonus opportunities
  • Work hours of 40-50 per week
Full Job Description
JOB DESCRIPTION: Senior Manager / Director, Marketing Operations & GTM Systems
Remote, U.S. | 6 to 8 years

Job Overview
Fine Tune is looking for a Senior Manager or Director of Marketing Operations and GTM Systems to own the systems, data, and workflows that connect Marketing, Sales, and pipeline. This role reports to the Chief Communications Officer and operates with real ownership over something central to how Fine Tune grows.

Responsibilities and Duties
  • Own CRM data quality: lead sources, field standards, lifecycle stages, ownership rules, and campaign tracking.
  • Build and maintain lead routing, enrichment, and workflow automation across marketing and sales tools.
  • Connect marketing activity to pipeline and revenue through attribution and reporting leadership can act on.
  • Partner with Sales on lead definitions, account ownership, handoffs, and shared CRM standards.
  • Evaluate and lead improvements to Fine Tune's marketing and CRM technology.
Qualifications
  • 6 to 8 years in marketing operations, revenue operations, CRM administration, or GTM systems.
  • Experience as the named internal owner of a CRM or marketing automation implementation or migration, not just a participant.
  • Demonstrated ability to improve data quality, lead routing, attribution, and workflow automation in a B2B environment.
  • A strong understanding of how leads, contacts, campaigns, opportunities, and sales activity connect across the funnel.
  • Comfort defining requirements and managing outside implementation partners.
  • Experience with Dynamics 365, PowerBI and Hubspot.
  • The ability to work independently and build strong relationships with Sales and Marketing leadership.
Benefits
  • Heath/dental/vision/life/disability insurance
  • Health plan includes HSA and FSA plans
  • Paid time off and paid holidays
  • 401K with employer match
  • Competitive salary with bonus opportunities
  • 40-50 hours/week

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