The opportunityAdobe's Digital Monetization Growth team owns monetization funnel performance across the Creative and Marketing Professionals customer group, including Firefly and agentic monetization. We're hiring a Senior Manager to grow monetization for Creative Professionals on desktop and web. This work moves Adobe's revenue directly.
You'll lead a team of growth product managers, set the strategy, and run experiments. If you want to shape how AI gets monetized for creators, this is the seat.
What you'll do- Own the paywalls and in-app upsells that turn free users into paid subscribers, and improve them through testing.
- Set pricing and usage limits for generative AI, including credit and consumption models, and manage credit packs.
- Contribute to metering and pricing for agentic and AI-assistant experiences, with a focus on cost and margin.
- Run a consistent A/B testing program: form hypotheses, size the impact, and prioritize with data.
- Build monetization strategies that connect upgrade moments to the value users get from their work, lifting freemium-to-paid conversion.
- Partner closely with Product, Product Marketing, Growth Engineering, Data Science, Finance, and the Business and Modeling Strategy team.
- Lead and coach a small team across time zones, including Australia.
What you'll need to succeed- 5+ years in growth, product management, or monetization for a consumer subscription business, including leading a team.
- You've moved a revenue or growth number in a product-led-growth business, with monetization work you can point to.
- Deep expertise in AI feature monetization: pricing and gating generative features, and the unit economics behind them.
- Comfort with credit and metering mechanics: feature and plan-level metering, soft caps, and fair-use limits.
- You know subscription packaging across plans, tiers, and offers.
- You decide what to measure, benchmark, segment, and prioritize from data with Data Science.
- Clear communication with senior leaders. You take a position and back it with facts.
- Experience with creative software, SaaS, or AI-native products is a plus.
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $137,700 -- $273,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $188,700 - $273,200
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
