Qualifications

• 6+ years of B2B demand generation experience, ideally in high-growth SaaS firms (Seed-Series C) targeting Enterprise+ clients.
• Expertise in enterprise account-based marketing strategies, including account tiering and sales-marketing alignment.
• Hands-on experience with channels like paid acquisition, email marketing, events, SEO, and website optimization.
• Strong background in marketing analytics with proficiency in full-funnel reporting and ROI measurement.
• Familiarity with marketing technologies and AI solutions for demand generation and campaign automation.
• Experience scaling demand generation efforts for substantial pipeline growth ($100M+ annually).

Responsibilities

• Build and execute account-driven go-to-market strategies to generate qualified pipelines for large enterprise prospects.
• Design and implement multi-channel integrated campaigns tailored for enterprise buyers with extended sales cycles.
• Manage the entire demand generation funnel, enhancing conversion rates from awareness to sales handoff.
• Collaborate with Sales, SDR, and RevOps teams on account prioritization and lead routing while tracking performance metrics for leadership.
• Optimizing demand generation strategies based on analytics and performance data.

Benefits

• Opportunity to lead the transition to enterprise go-to-market strategies.
• Potential to build and lead a demand generation team during the company's growth.
• High visibility role with significant influence on strategy and resource allocation.