Job DescriptionThis role sits within the Paid Media Analytics team, supporting strategy, analytics and optimization across platforms. The team partners closely with Marketing to drive advanced audience targeting, optimize media performance, and build the next generation of Paid Media capabilities using data, advanced analytics, and emerging AI.
How will you make an impact in this role?As a Senior Manager, you will lead analytical work that fuels the Paid Media strategy for commercial Audience. You will design and implement data-driven strategies, build scalable analytical solutions, and collaborate across business, digital, and technology teams to optimize targeting, personalization, and prospect conversion. This role is ideal for someone who is passionate about digital marketing analytics, audience strategy and applying emerging AI/GenAI techniques to transform Paid Media outcomes.
Responsibilities- Develop analytical solutions and data products that improve targeting accuracy, personalization, and digital acquisition performance for the entire digital journey.
- Own end-to-end analyses focused on audience segmentation, experimentation, funnel optimization, and identification of acquisition opportunities.
- Build and enhance models and decisioning strategies, leveraging AMEX's vast first-party data and evolving digital intelligence capabilities.
- Apply emerging AI and GenAI techniques, such as intelligent customer journey optimization, semantic modeling and automated insights to enhance targeting precision and analytical productivity.
- Drive experimentation, performance measurement and Investment optimization - designing test structures, evaluating results, and making actionable recommendations to improve conversion and efficiency.
- Collaborate closely with cross-functional partners across American Express to ensure implementation of analytical solutions and ensure business impact.
- Synthesize insights and clearly communicate findings and strategy implications to leaders and stakeholders across the organization.
- Champion innovation and continuous improvement, bringing forward new ideas in digital analytics, advanced modeling techniques, Gen AI use-cases and scalable data automation that future-proof AMEX's digital acquisition engine.
QualificationsMinimum Qualifications:- Strong analytical and problem-solving skills with experience working through complex, ambiguous business questions.
- Experience with building ML models like XGBoost, K-Means, etc with proficiency in analytical tools such as SQL, Python, or similar; knowledge of digital analytics or experimentation frameworks is a plus.
- Ability to translate data into insights and clearly communicate recommendations to business partners.
- Experience collaborating within cross-functional teams and influencing decisions through data-driven insights.
- Demonstrated ability to manage multiple priorities in a fast-paced, dynamic environment.
Preferred Qualifications:- Master's Degree in a quantitative field (e.g., Engineering, Mathematics, Finance, Computer Science, Statistics, Economics).
- Experience in digital marketing analytics, personalization, website optimization, or acquisition strategy.
- Familiarity with digital ecosystem tools such as clickstream analytics platforms, identity frameworks, or real-time recommender systems.
- Familiarity with Paid Media ecosystem like DSPs, Audience Activation, Cleanrooms etc.
- Familiarity and interest in applying emerging AI and Gen AI capabilities to improve digital targeting outcomes.
- Experience designing and analyzing A/B tests, optimizing digital funnels, or improving performance through data-driven experimentation.
- Strong communication skills with the ability to influence partners and drive action.
Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
