Career Category
Marketing
Job Description
Senior Manager, Cardiovascular / Repatha Omnichannel Content Supply Chain

Hybrid - Once a month on campus

What you will do

The Senior Manager, CV / Repatha Omnichannel Content Supply Chain will help CV / Repatha move from the design, development, and approval of standalone assets to a quarterly content supply model built around Job Initiation Briefs (JIBs), approved core and supplemental messaging claims, and a quarterly MAC modular submission matrix. The role will support all major CV / Repatha content needs across AEM websites and page modules, iCVAs, field Rep-Triggered Emails (RTEs), CRM, all paid media partners, endemic omnichannel platforms, programmatic media, Sales and Marketing Communications (SM Comms), patient-facing content where applicable, and answer-ready content for search / GEO / AI-answer environments.

This is not a content traffic role. It is a commercial content operating model role. The leader will translate approved core and supplemental messages from the Cardiologist / CSS and PCP Promo Marketing teams into source-claim packages, modular content components, channel-use rules, metadata, and MAC-ready submission matrices that enable faster, more efficient, more consistent, and more reusable downstream adaptation.

The role will also support the partnership between GCCI Primary Market Research, the CSS pod, and the PCP pod by turning rapid message testing, qualitative and quantitative PMR insights, and customer-learning readouts into future JIBs, message refinements, MAC matrix updates, and modular content priorities.

Content supply chain operating mandate

Under the guidance of the GCCI Content Strategy team, this role will operationalize a connected content supply chain across Adobe Workfront, Veeva Vault / PromoMats, Figma 3.0, Adobe Experience Manager, Salesforce Marketing Cloud, Veeva field channels, and paid media programmatic workflows. The mandate is to make content planning, design, development, review, approval, modular adaptation, activation, and measurement faster and more scalable with AIN offshore teams while preserving MAC, Medical, Legal, Regulatory, Privacy, and Compliance accountability.

A critical part of the mandate is content sufficiency. In partnership with the Paid Media Lead, this role will ensure all paid media partners and endemic omnichannel platforms are equipped with enough approved, relevant, modular content to support Repatha priority audiences, message pillars, evergreen modules, market moments, and signal-based activation needs.

What makes this role different

• Builder role: Creates the AI-ready content operating model for CV / Repatha rather than managing a traditional asset traffic process.
• Quarterly JIB and MAC matrix role: Moves CV / Repatha from one-off asset-by-asset requests to quarterly JIBs across HCP, DTC, field, CRM, web, all paid media partners, endemic platforms, SM Comms, and AI-answer needs, then converts approved core and supplemental claims into a quarterly MAC modular submission matrix for downstream reuse.
• Message learning role: Partners with GCCI Primary Market Research, CSS, PCP Promo, Analytics, Search / GEO, and Omnichannel Orchestration to incorporate rapid message testing, PMR insights, customer questions, performance learning, and field feedback into future content priorities.
• Commercial translation role: Turns Promo, DTC, Above-Brand, PAR, Field, CRM, web, iCVA, RTE, paid media, endemic omni, SM Comms, and AI answer-engine needs into reusable modular content requirements.
• AI content supply partner: Partners with GCCI, AI&D, Enterprise Content, Adobe Content Supply Chain, AIN, MAC, Medical, Legal, Regulatory, Privacy, Compliance, and platform owners on AI-enabled tools that improve content creation, modular adaptation, metadata, claims readiness, and MAC-ready review workflows.
• Governance-first role: Improves speed by designing all content for approved claims, channel-specific use, reuse, measurement, MAC readiness, and compliant AI-assisted creation from the beginning.

Key Responsibilities:

• Lead the CV / Repatha AI content supply and modular content operations model across HCP and DTC audience strategies, ensuring approved content is easier to plan, find, review, activate, measure, refresh, reuse, and retire.
• Generate quarterly JIBs across all CV / Repatha content needs and manage a quarterly MAC modular content submission matrix that translates approved core and supplemental messaging claims from the Cardiologist / CSS and PCP Promo Marketing teams into modular, claims-linked content components for promotional materials, web, CRM, field enablement, SM Comms, all paid media partners, endemic omnichannel platforms, patient-facing content where applicable, and answer-ready content.
• Operationalize the handoff from approved core / supplemental messaging to modular adaptation by defining the source claim, audience, barrier, module, channel-use rule, required assets, downstream touchpoints, measurement tag, expiration / refresh rule, and MAC submission readiness for each content component.
• Create a structured feedback loop with GCCI Primary Market Research, CSS, PCP Promo, Analytics, Search / GEO, Field, agencies, and paid media partners so PMR insights, rapid message testing, customer language, and performance learnings are incorporated into future JIBs, MAC matrices, content refreshes, and modular messaging decisions.
• Serve as the commercial business owner for AI-enabled content supply requirements, partnering with GCCI, AI&D, Enterprise Content, AIN, Adobe Content Supply Chain, MAC, Medical, Legal, Regulatory, Compliance, Privacy, agencies, and platform teams on tools that streamline content creation, modular reuse, claims readiness, metadata, submission readiness, and MAC-ready review workflows.
• Reinvent the MAC-ready content intake model by designing modular submission packages, claims-linked content components, and AI-assisted pre-check workflows that help AI-generated or AI-assisted draft content enter review with clear human accountability, approved source material, and channel-specific use rules.
• Manage the CV / Repatha content budget and partner with agency, finance, procurement, GCCI Content Strategy, Enterprise Content, GSC, and AIN partners to align content capacity, investment, quality, timelines, and resourcing.
• Teach, enable, govern, and operationalize modern content platforms and ways of working across enterprise content supply chain capabilities.
• Build practical standards for modular content governance across all asset types, including source asset governance, claims management, reusable content modules, taxonomy, metadata, channel-use rules, expiration and refresh discipline, measurement tags, and content lifecycle management.
• Partner with governance, platform, analytics, field, media, and channel teams to improve submission readiness, reuse readiness, approved activation, and performance learning across omnichannel assets.
• Shift CV / Repatha from one-off asset production to a modular, publisher-minded content supply model that can be refreshed as customer questions, PMR insights, and market needs evolve.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The Senior Manager we seek is a collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization, translate enterprise capability into practical business outcomes, and help teams adopt new ways of working with clarity and accountability.

Basic Qualifications:
• Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience

Preferred Qualifications:

• Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with content operations, modular content, promotional review operations, commercial marketing, digital marketing, or content supply chain responsibilities.
• Experience with, or strong working knowledge of content planning, Job Initiation Briefs, MAC-ready modular submissions, claims-linked content, Adobe / Veeva / AEM / Workfront-type systems, agency / offshore delivery, metadata, reuse, and promotional review operations.
• Working knowledge of Adobe Workfront, Adobe Experience Manager, AEM Sites, AEM Assets, Digital Asset Management, Adobe GenStudio, GenStudio for Performance Marketing, Adobe Firefly, Figma / Figma 3.0, Veeva Vault PromoMats, Veeva PromoMats, Veeva CLM/iCVA, field RTE, Salesforce Marketing Cloud, paid media programmatic content workflows, endemic omnichannel platforms, Claravine, or comparable enterprise content platforms.
• Familiarity with AI-enabled content supply use cases, content lifecycle management, metadata, content taxonomy, source asset governance, claims management, MAC-ready review workflows, content reuse, content measurement, content performance, and modular content operations across web, CRM, paid media, endemic media, iCVA, RTE, field, and answer-ready content.
• Ability to translate enterprise AI, content supply chain, modular content, AI-generated draft-content, and platform capabilities into practical requirements for marketers, agencies, AIN, content developers, governance partners, paid media partners, and matrix partners without creating duplicative processes.
• Ability to teach new platforms and operating models to marketers, agencies, AIN teams, and matrix partners in a practical, non-technical way that drives adoption and behavior change.
• Strong understanding of HCP and DTC marketing contexts, including branded, unbranded, disease education, access, support, patient education, field enablement, CRM, AEM web, paid media, endemic omni, iCVA, RTE, SM Comms, and answer-ready content needs.
• Experience partnering with GCCI Primary Market Research, Medical, Legal, Regulatory, Compliance, Privacy, GCCI Content Strategy, AI&D, Enterprise Content, Technology, Analytics, agencies, procurement, finance, offshore partners, and commercial stakeholders.
• Strong operational judgment, written communication, change management, vendor management, agency leadership, offshore delivery leadership, and cross-functional influence skills.

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team.
careers.amgen.com

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Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.