Senior Manager, Customer Strategy (Orgain)

Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in consumer packaged goods preferred
  • Experience in direct customer sales beneficial
  • Prior experience in business analytics or customer marketing recommended
  • Bachelor's degree in business or related field preferred
  • Strong analytical and strategic thinking skills

Responsibilities

  • Leads the business planning process through analytics and collaborative planning with customer teams.
  • Communicates and aligns key strategies across internal and field teams in a matrix environment.
  • Develops and manages promotional programs to enhance customer sales and monitors performance.
  • Partners with internal teams on revenue growth management strategies for financial improvement.
  • Leads cross-functional teams in developing and implementing 4Ps to enhance business performance.
  • Influences business processes related to pricing, trade promotions, and inventory management through cross-departmental collaboration.
  • Coordinates regular communication sessions to ensure accountability on business planning and trade objectives.

Benefits

  • Opportunity to influence key business strategies and customer engagement
  • Exposure to various functions including sales, marketing, and analytics
  • Involvement in high-level customer meetings and project management
  • Dynamic work environment that promotes a proactive and positive culture
  • Potential for leadership experience with direct or non-direct reports
Full Job Description
POSITION OVERVIEW:

The Senior Manager, Customer Strategy is responsible for driving achievement of forecast, budget within the Orgain business while instituting strategic business plans that integrate, align and achieve retailer's business and customer goals. This position will lead the commercialization business planning process by influencing go-to-market strategies that drive profitable growth, product launches, and coordinate the efforts of commercialization planning to drive business success. This position serves as a liaison between sales and marketing as well as other cross functional partners by providing voice of customer. This person also needs to be effective in influencing marketing and brand strategies all while being a source of retailer and competitive insights for their partners and customers. Special projects are an integral part of this role and the ideal person should be comfortable operating in a dynamic, fast past environment.

KEY RESPONSIBILITIES:
  • Leads business planning process by developing analytics & insights to support marketing strategy, preparing timelines & communication of the process, and conducting collaborative planning cycles with customer teams.
  • Communicates & coordinates key strategies, insights, and initiatives between field and internal teams as well as gains alignment across a matrix environment to support goal achievement.
  • Develops and manages promotional programs, such as special packs & in-store displays, to support customer sales, while monitoring performance to track and report results.
  • Partners with internal team members to develop and execute the revenue growth management strategies in order to drive topline and bottom line growth.
  • Leads cross-functional team members in development, evaluation, & implementation of the 4Ps by evaluating trends, developing insights, & translates findings to drive business performance improvement both internally & externally.
  • Influences business processes and requirements related to pricing, trade promotions, category management, & inventory management including cross-functional collaboration with marketing, supply chain, trade, and finance on forecasting to sales input across responsible brands.
  • Develops and ensure the execution of all trade related expenses to improve P&L performance, including tracking & influencing to ensure trade funding is maximized within allocated investment.
  • Creates & influences assortment & merchandising recommendations.
  • Coordinates & conducts regular communication sessions between internal cross functional and sales teams to ensure alignment and accountability on forecast attainment, budget, business planning, and trade objectives with immediacy via a Customer Service based model.
  • Provides support and insight for retailer business & new item reviews.
  • Co-leads key top to top customer meetings with sales teams.
  • Develops and presents customer, category and brand reviews to drive brand and category performance.
  • Ensures execution of plans through regular communication and interaction with the customer team and in-store visits.
  • Fosters a winning, positive, action oriented attitude.
  • May be assigned to 2 or less direct or non-direct reports; when people are assigned, is accountable for implementation of talent management processes and developmental coaching.


EXPERIENCE AND EDUCATION REQUIREMENTS:
  • 7+ years' experience in consumer package goods is strongly preferred.
  • Experience in direct customer sales is beneficial.
  • Prior experience in business analytics and/or customer marketing is recommended.
  • Bachelor's degree in business or related field preferred.
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