Position SummaryThe eCommerce Strategy Manager, Emerging Channels and Capabilities, plays a critical role in shaping how the Coffee and Beverage Division grows and evolves across the digital commerce landscape. This role is responsible for building strategies, capabilities, and ways of working that strengthen digital shelf performance, improve conversion, support emerging channel expansion, and ensure the Division is prepared for the next wave of commerce across retailer platforms, social environments, fulfillment models, and AI-enabled shopping experiences.
While Agentic Commerce and AI readiness will be a significant early focus, the role is broader than AI alone. The Manager will serve as a strategic connector across Brand, Sales, Category Development, Supply Chain, Digital Shelf, Retail Media, IT, Data Governance, Analytics, Global, and CDG teams to translate evolving shopper behaviors, customer requirements, technology shifts, and commercial priorities into clear action plans. This individual will help the Division test, scale, and operationalize new capabilities that improve visibility, availability, content quality, assortment execution, and overall eCommerce performance.
Key ResponsibilitiesLead Agentic Commerce Strategy - Own the Division's multi-year roadmap and execution plan for Agentic Commerce, ensuring readiness across retailer AI assistants, agentic shopping experiences, and external AI discovery ecosystems.
- Partner with IT, Digital Enablement, and Regulatory teams to define the structured data, metadata, product attributes, and clarity signals required for AI-based recommender engines to interpret and elevate C&B products.
- Be accountable for Leadership-aligned AI visibility metrics-including visibility ranking, recommendation frequency, attribute accuracy, digital completeness, and AI-generated product representation-and translate performance gaps into strategic priorities.
- Partner with SRM, Category, and CDCE to ensure data, content, commercial inputs, and annual resourcing needs are aligned to the Division's Agentic Commerce strategy.
- Provide AI-informed commercial inputs for joint business planning, line reviews, and omni-category assessments.
Digital Shelf & Conversion Excellence - Set the Division's standards for AI-ready digital shelf excellence, ensuring PDP content, taxonomy, navigation, variation structures, and product attributes improve both human conversion an
