Job DescriptionThe Senior Manager of Creative Strategy develops and implements the strategic foundation and roadmap that inspires and informs communications to drive the company's brands and products to our targets. This role forms an integral partnership with the creative team and will focus on our B2B business.
They'll be responsible for generating comprehensive data and insight-driven, integrated creative and channel briefs. They will acquire and share deep knowledge of the industry including the competitive landscape, category disruptors and key business issues that affect American Express. They'll develop approaches that drive high-level decisions, recommendations and result in standout creative delivery. Additionally, and perhaps most importantly, our ideal candidate is creative, collaborative, positive and can build strong relationships with both internal, external partners and agency teams.
Responsibilities- Sets the strategic direction for creative campaigns and drives alignment with overall business strategy.
- Develop brand and product positionings, campaign briefs, comms plans, consumer journeys, and activation frameworks that guide creative execution.
- Develops and executes innovative digital, channel, and content strategies across multiple platforms and customer touchpoints with demonstrated experience in digital content creation, including 360 campaigns, social media, video, and emerging technologies.
- Seeks opportunities to stay up to date on technology, tools, and emerging media channels.
- Establishes themselves as a thought leader around integrated marketing and their dedicated line of business.
- Provides insight into testing methodologies and informs forecasting and optimization requirements for ensuring full impact.
- Forms strong working bonds with internal clients to become their trusted strategic partner.
- Works with data, analytics, Amex Insights, media teams, to identify and illuminate the data's narrative and frame the implications for communication.
- Facilitates team brainstorms to stimulate unexpected ideas and initiatives.
Qualifications- 5-7+ years of relevant work experience in a creative agency and/or client-side creative strategy/brand planning roles.
- Creative brief and strategic framework development mastery.
- B2B marketing experience, preferred
- Experience managing and executing complex 360 & digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels.
- Platform proficiency, competent in ad platforms including but not limited to paid social, programmatic display, search, remarketing.
- Problem-solving skills and ability to navigate difficult issues.
- Ability to organize and work with complex information and data.
- Ability to formulate smart POVs on industry related topics and socialize them.
- Strong analytical skills, understanding of KPI measurement and attribution.
- Demonstrated curiosity for trend watching.
- Sound business and professional ethics.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
