What makes this a great opportunity?

The Sr. Manager, Consumer Connections, eComm & Media is responsible for developing and executing strategies to fuel consumer discovery, engagement, and drive brand integrated marketing campaigns, leveraging data and insights to optimize consumer touchpoints, and ensuring a cohesive brand experience across all channels.

Role Responsibilities

The Sr. Manager will be a critical team leader, serving as the voice of all things eCommerce,
Retail media, Data & Technology, helping to shape portfolio and brand plans to further enable
the online path to purchase. This role will own 3rd party eCommerce media strategy and
execution in close collaboration with Commercial eCommerce leads, supporting team and
agency prioritization and problem-solving to achieve brand goals.

Key responsibilities include:

• Lead the US eComm media planning process from strategy to execution and oversee
  day-to-day media and budget management across 3rd Party eComm partners while
  closely collaborating with the eCommerce Sales and Digital Shelf teams.
• Steward daily, weekly, monthly eComm media performance for priority brands across
  partners and platforms to drive maximum sales output with frequent and ongoing
  optimization. Lead efforts across both the agency team and partners to improve
  performance across key metrics like Sales and ROAS.
• Build influential relationships with internal Marketing and Commercial teams, serving as
  an in-house thought leadership resource for media expertise, especially through the lens
  of biddable media, eCommerce, and data & technology.
• Define and operationalize eComm data-driven best practices in media planning through
  the funnel, build new capabilities and playbooks, standardize measurement across the
  portfolio, and instill into brand planning with goal of driving ROI and brand metrics
  within full funnel brand campaigns
• Onboard new retail media and other data sources/partners for media execution,
  serving as the internal lead across Legal, Privacy, IT, and beyond.
• Serve as NA lead point of contact collaborating with Global across all digital and
  technology enterprise solutions including verification, adserving, tech stack, and
  beyond.
• Lead digital and data enablement projects, focusing on establishing brand audience CDP
  strategy frameworks, insights, and quarterly optimizations. Assessing data 1P, 2P, 3P
  data quality and opportunities and driving measurement and attribution analysis
• Foster an ongoing spirit of curiosity for consumer & industry trendspotting to
  continually evolve the BSI approach to media to align with consumer
  needs/expectations along with digital, eComm/retail media or technology
  advancements

Qualifications
• Bachelor's Degree in Marketing, Business or related field
• 5+ years of related experience with a focus on planning and executing eCommerce and
performance-based media
• Understanding of the broader digital and media strategy discipline, including touchpoint
mix/prioritization, buying efficiency, effectiveness in execution, and agency relationships
• Strong ability building, executing, and scaling omnichannel strategies including being wellversed
in performance marketing, conversion, and online customer acquisition
• Strong quantitative skills required to analyze and optimize campaign performance with
deep understanding of key digital marketing metrics and familiarity with media
measurement and verification partners (i.e. DoubleVerify, IRI, Market Mix Modeling,
etc.)
• Excellent communication skills (written and oral) with the ability to set deadlines, track
progress, manage up/down and expertly leverage tools like PowerPoint and Excel to
support daily work
• Proven track record of leading with influence, working in a highly matrixed environment
and stewarding cross-functional teams to deliver business impact
• Self-starter, with a passion to challenge the status quo, curiosity, desire, and ability to
dive deeper into consumer trends
• Ability to work successfully with teams and independently on multiple projects under
tight deadlines with limited supervision
• Ability to stay ahead of industry trends and incorporate innovative approaches to
connect with consumers

Salary Range - The salary range for this role, based in Chicago is $140,000 to $160,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset.

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.