Position Summary...What you'll do...Role summary: The Sr. Manager, Always-On & Campaigns Communications will help drive Walmart's real-time earned media strategy and support high-impact marketing communications initiatives that strengthen brand and cultural resonance while building business momentum.
The role will drive day-to-day earned consumer media engagement, support integrated marketing and communications campaigns for Walmart U.S., and help elevate Walmart's reputation through proactive consumer media relations, Walmart creator support, Marketing leadership visibility, and cross-functional collaboration.
This team member will also play a critical role in helping Walmart show up credibly, creatively, and consistently in fast-moving cultural and media moments while ensuring communications efforts align with enterprise priorities, brand standards, and business objectives.
About the team: The Always-On & Campaigns Communications team operates within Walmart U.S. Communications and partners closely with Marketing, Brand Social, U.S. Communications team members and Corporate Affairs, among other stakeholders, to drive earned consumer storytelling that support Walmart's highest priority narratives.
The team leads proactive communications tied to marketing and communications campaigns, cultural moments, brand storytelling, media engagement, Walmart creator partnerships, and marketing leadership visibility. We operate in a fast-paced, highly collaborative environment focused on identifying timely opportunities, protecting brand trust, and amplifying the stories that matter most to customers, associates, members, media, and stakeholders.
What you'll do: - Drive real-time earned media efforts by identifying timely earned storytelling opportunities tied to cultural moments, trends, campaigns, and initiatives.
- Partner closely with Marketing's Brand Social team to develop and execute proactive earned media strategies in real time.
- Build and maintain strong relationships with key media contacts, particularly within the New York media market.
- Support integrated marketing campaigns and strategic communications initiatives by advising on messaging, media strategy, and stakeholder coordination.
- Partner with internal teams and external agencies to ensure campaigns and creator partnerships align with Walmart's brand standards and communications priorities.
- Collaborate cross-functionally across Communications, Marketing, Brand Social, Legal, Corporate Affairs, and agency teams to support seamless execution and alignment.
What you'll bring: - 6+ years of experience in communications, public relations, earned media, marketing communications, or related fields.
- Deep media relationships across consumer national media - both in traditional and new earned media channels
- Strong earned media instincts and experience managing proactive media engagement strategies in fast-paced environments.
- Ability to identify and execute on timely cultural and media opportunities with sound judgment and strong collaboration skills.
- Experience building relationships with media, cross-functional stakeholders, and agency partners.
- Strong writing, messaging, and communications planning capabilities.
- Ability to manage multiple priorities and stakeholders while operating effectively under tight timelines.
- Experience supporting creator, influencer, or social-first communications initiatives is preferred.
- Passion for storytelling, brand communications, and the evolving media landscape.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $108,000.00 - $216,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Journalism, Communications, Public Relations, or related field and 4 years' experience in corporate communications, public relations, or relevant area OR 6 years' experience in corporate communications, public relations, or relevant area.
1 year's supervisory experience or experience leading cross-functional teams.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Politics, journalism, or relevant area, Working in a corporate retail or Fortune 100 environment
Primary Location...221 River St, Hoboken, NJ 07030, United States of America
