Scotiabank

Senior Manager, Client & Segment Analytics

Scotiabank • $110K — $130K *
Toronto, ON M3C 0E3In-Person
Finance & Insurance
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Computer Science, Finance, Economics, Business Administration, Engineering, Statistics, or a related discipline; MBA, CFA, FRM, or master’s in Analytics preferred.
  • Extensive analytics, business intelligence, and decision-support experience with solid understanding of portfolio optimization and performance measurement.
  • Proficiency in analytical and BI tools like SQL, Python, R, SAS, Excel, Power BI, with knowledge of advanced analytical concepts.
  • Proven leadership capability to guide high-performing analytics teams in a collaborative environment.
  • Exceptional communication skills to articulate technical concepts to stakeholders.

Responsibilities

  • Lead client and segment analytics to provide strategic insights supporting client engagement and profitability.
  • Drive development and execution of client segmentation strategy across various teams.
  • Manage Canadian Banking-wide client segmentation program, ensuring stakeholder alignment and project execution.
  • Develop measurement frameworks for evaluating client growth and engagement initiatives.
  • Translate complex analytical findings into clear business narratives for senior executives and stakeholders.

Benefits

  • Upskilling through online courses, cross-functional development, and tuition assistance.
  • Competitive rewards program with bonuses, flexible vacation, and benefits beginning on day one.
  • Opportunities for community engagement through various programs, enhancing belonging and collaboration.
Full Job Description
Requisition ID: 272636

The Role:

  • Reporting to the Director, Client & Segment Analytics within Canadian Banking Analytics, the Sr. Manager, Client & Segment Analytics is responsible for generating actionable client insights and delivering analytics-driven recommendations that support the bank's client growth, engagement, primacy, retention, and profitability objectives. The incumbent will lead analysis of client behaviors, segment performance, customer trends, and emerging opportunities across Canadian Banking, translating complex data into strategic recommendations that influence business decisions and client-centric strategies.
  • This role plays a key leadership position in the development and execution of Scotiabank's enterprise client segmentation program. Working closely with business, campaign, strategy, marketing, channel, and technology partners, the incumbent will combine strong analytical, business intelligence, project management, communication, and relationship management capabilities to drive alignment, adoption, and business impact across the organization.
  • The Sr. Manager, Client & Segment Analytics is a leadership role requiring extensive experience in client analytics, segmentation, business intelligence, data storytelling, and strategic program delivery. The ideal candidate will possess strong business and financial acumen, a passion for understanding client needs and behaviors, and a demonstrated ability to build, develop, and lead high-performing teams. The incumbent must be effective in managing cross-functional stakeholders and navigating complex initiatives that span multiple business lines and specialized analytics functions, including Business Intelligence, Advanced Analytics, Customer Analytics, Marketing Analytics, Personalization, Pricing, Channel Analytics, and Data & Technology teams.


Is this role right for you? - In this role you will:
  • Lead client and segment analytics across Canadian Banking, providing strategic insights and recommendations that improve client acquisition, primacy, engagement, retention, profitability, and overall relationship depth. Identify emerging client trends, opportunities, risks, and behavioural insights that support business growth and client-centric decision making.
  • Drive the development, execution, and evolution of Scotiabank's client segmentation strategy, partnering with business, product, marketing, channel, and analytics teams to implement segment frameworks, prioritize opportunities, establish governance, and ensure adoption across key business initiatives.
  • Lead the delivery of a Canadian Banking-wide client segmentation program, managing the roadmap, stakeholder alignment, project dependencies, governance forums, and implementation activities to ensure successful execution and realization of business value.
    Partner with senior business leaders and cross-functional teams to shape strategic initiatives, develop analytical approaches, quantify opportunities, build business cases, and recommend actions that balance client experience, revenue growth, profitability, operational efficiency, and long-term business objectives.
  • Provide strategic support for client growth and engagement initiatives by developing measurement frameworks, evaluating opportunities, assessing business impact, monitoring performance against targets, and establishing continuous learning processes to optimize outcomes over time.
  • Lead client, segment, and portfolio analytics using advanced analytical techniques and data-driven approaches to identify behavioural trends, growth opportunities, performance drivers, emerging risks, and areas for strategic intervention.
  • Oversee the development and continuous enhancement of business intelligence capabilities, including dashboards, scorecards, reporting frameworks, and self-service solutions that enable timely, consistent, and actionable decision-making across Canadian Banking.
  • Translate complex analytical findings into compelling business narratives, delivering clear, concise, and actionable recommendations to senior executives and stakeholders through presentations, strategic updates, and executive-level communications.
  • Build and maintain strong relationships across business, analytics, technology, and external partner teams, effectively managing competing priorities, stakeholder expectations, and multiple concurrent initiatives in a fast-paced environment.
  • Drive innovation in analytics and business intelligence practices by identifying opportunities to modernize tools, processes, methodologies, and measurement approaches that improve scalability, efficiency, insight generation, and decision quality.
  • Champion the adoption of cloud, automation, and modern data capabilities, ensuring analytics solutions are scalable, sustainable, and aligned with the Bank's strategic technology direction.
  • Lead and promote practical AI-enabled analytics and BI solutions that improve the speed, quality, consistency, and scalability of insight generation, while ensuring responsible use, knowledge sharing, governance, and measurable business outcomes.
  • Develop, coach, and lead a high-performing analytics team, fostering a culture of collaboration, accountability, continuous learning, innovation, and client-centric thinking. Provide guidance on analytical rigor, stakeholder management, project execution, and career development to maximize individual and team performance.
  • Maintain a deep understanding of Canadian Banking priorities, client needs, competitive trends, and emerging industry best practices, leveraging this knowledge to inform analytical strategies and deliver impactful business recommendations.
  • Champion a client-focused culture that deepens relationships and leverages the Bank's broader capabilities, systems, and expertise.
  • Understand and apply the Bank's risk appetite and risk culture in day-to-day activities and decision-making.
  • Actively pursue operational excellence while ensuring compliance with all applicable policies, controls, regulatory requirements, and risk management frameworks, including operational risk, regulatory compliance, AML/ATF, privacy, and conduct risk obligations.
  • Foster an environment of integrity, accountability, inclusion, and continuous improvement while supporting the Bank's broader strategic objectives.


Do you have the skills that will enable you to succeed in this role? - We'd love to work with you if you have:
  • Bachelor's degree in Computer Science, Finance, Economics, Business Administration, Engineering, Statistics, or a related discipline; MBA, CFA, FRM, or master's degree in Analytics is preferred.
  • Extensive analytics, business intelligence, and decision-support experience, with strong business and financial acumen and a solid understanding of portfolio optimization, P&L levers, profit drivers, KPIs, growth initiatives, and performance measurement.
  • Demonstrated ability to provide strategic analytical support for business initiatives, including working closely with campaign, product, pricing, finance, and channel teams to shape strategy, size opportunities, evaluate outcomes, and recommend actions.
  • Strong business intelligence skills, including the ability to design, standardize, automate, enhance, and maintain reports, dashboards, scorecards, and performance measurement frameworks that support senior leadership and business decision-making.
  • Proficiency with analytical and BI tools and platforms, including cloud computing, BigQuery, SQL, Python, R, SAS, Excel, Power BI, and equivalent dashboard/reporting platforms, supported by strong knowledge of advanced analytical concepts and methodologies.
  • Proven ability to extract, interpret, and translate complex data into meaningful, actionable business insights quickly, accurately, and effectively.
  • Proven leadership capability, including the ability to lead, develop, motivate, and guide productive analytics and BI teams in a collaborative, high-performance environment.
  • Proactive mindset with the ability to anticipate business needs, identify emerging risks and opportunities, challenge existing approaches, and recommend practical solutions that improve business outcomes and team effectiveness.
  • Strong commitment to adopting new tools, technologies, automation, and process improvements to increase work efficiency, improve scalability, standardize reporting, and enhance the quality and timeliness of analytics and BI delivery.
  • Demonstrated capability to identify, evaluate, and apply practical AI use cases within analytics and BI workflows to accelerate insight generation, improve analytical quality, automate repeatable tasks, and support responsible, effective adoption across teams.
  • Exceptional oral, written, and presentation skills, with the ability to communicate technical concepts clearly to business partners, senior stakeholders, and broad audiences.
  • Strong prioritization, planning, project management, relationship-building, and people-management skills, with the ability to assess and manage multiple ongoing requests with urgency.
  • Ability to prioritize business needs and provide effective support across Business Lines, Product Pricing, Customer Growth, Campaign teams, and Finance.
  • Work in a standard hybrid environment (from home and office-based). Limited travel domestically & internationally.


What's in it for you?
  • Upskilling through online courses, cross-functional development opportunities, and tuition assistance.
  • Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.
  • Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, Humans of Digital and much more!


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

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