Job Description :Title: Senior Manager, Brands in Culture - Tequila & Vodka
Type of Role: L5 Senior Manager
Reports to: Director Brands in Culture
Leadership Accountabilities:- Responsible for developing and implementing integrated culture-forward communications and activation plans that embed our brands in key moments and deliver against key business objectives
- Oversee Ketel One, Casamigos with potential to take on additional brands as business priorities shift
- Be part of leading Influencer, Earned and Integrated Communications strategies that are aligned with brand strategy, drive reach and build relevance and drive business results
- Demonstrate strategic thinking, translation of strategies into differentiated plans for the brand
- Manage agency partners to ensure they are familiar with and follow Diageo guidelines for building brands and for responsible marketing
- Work with Procurement to ensure all partnership contracts are compliant, efficient and well structured
- Work with and integrated marketing mix (CR, Customer Planning, Commercial/Sales, Local Teams/National/Strategic Accounts, Innovation, Legal, CR, etc.) to develop through-the-line campaigns that spark in culture
- Maintain a strong internal control and compliance environment consistent with the Diageo Marketing Code, Digital and Social Media Guidelines, and Diageo compliance policies
Complexity of the Role: - Requires experience in the earned advocacy discipline, including integrated communications strategies, influencer management, brand planning, contextual brand integration, project management and M&E
- A proven ability to execute programs consecutively with consistent success
- Strong influencing and negotiation capabilities involved working with senior brand stakeholders both internally and externally
- Ability to motivate and inspire agencies and brand partners
- Must be self-starter who can easily shift between strategy and execution
- Multi-tasker that can manage multiple workstreams at once
Key Outputs & Deliverables: - Bring forth ideas and programs for brands that drive brand fame, earned value and in culture
- Develop and execute integrated campaigns and programs that drive shareholder value and generate growth against core brand and business objective
- Effectively manage agencies and additional 3rd parties for best in class program ideation, implementation and delivery of results within budget and scope of work
- Manage process from concept to implementation, engaging important cross-functional stakeholders along the way
- Works and contributed into the larger Tequila & Vodka team portfolio goals - driving consistency and efficiencies amongst M&E, agency partners, award submissions, etc.
Professional Experience & Qualifications: - 8+ plus years of relevant experience with a record of leading and implementing integrated in culture programs with experience in highly regulated industries
- Vast understanding of Public Relations, Experiential Marketing and Influencer Marketing and how it works withing the larger Marketing mix
- Authentic communicator with experience working successfully with multiple brand stakeholders
Education: - Undergraduate degree - degree in marketing, business management, communications desirable
Salary Range: $125,925.00 - $209,875.00
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:
Worker Type :Regular
Primary Location:3WTC
Additional Locations :Job Posting Start Date : 2026-08-13
